How Much Does It Cost to Have a Shopify Store?

Getting into e-commerce is a particularly attractive business opportunity for entrepreneurs. By 2024, 21.24% of total retail sales will be online. And the market shows no signs of slowing. Globally, the e-commerce industry is projected to grow at 14.3% CAGR (2021-2030), reaching 1.9 trillion USD by 2030. There are different...

SEO Myths Debunked: What No Longer Works

In the ever-evolving world of search engine optimisation (SEO), what was once accepted as gospel can quickly become the digital equivalent of an old wives' tale. With Google's algorithms becoming more sophisticated each year, tactics that once shot your site to the top of search results may now bury it...

The Need for Speed: How Site Performance Affects SEO Rankings

As we know, Google’s ever-evolving algorithm includes a long laundry list of items, some more important than others. Onsite factors including page titles, content relevance and URL structure are extremely important in this equation. SEOs are increasingly looking at user-experience as an important metric to monitor and improve, with well-crafted,...

Copywriting in the Age of AI: Exploring the Potential Impact of ChatGPT and AI on the Industry

7 Reasons Why ChatGPT Won’t Completely Replace Copywriters The question on everyone’s lips - Will ChatGPT replace copywriters? While ChatGPT and similar AI models have shown impressive capabilities in generating text, it's unlikely that they will completely replace copywriters in the foreseeable future. Why? Well, copywriting involves a creative and...