A digital PR agency in London (like ours) for example, will offer digital PR services that involve taking all of your online channels, such as blogs, social media and news websites. Offline PR are things like print media and events, and the two can work together. However, digital PR services are more cost effective and involve more data driven decisions to generate high-quality backlinks, improve search engine rankings and increase brand awareness.
Brand awareness is important for a long-lasting business because it leaves you top of mind. If the average person thinks of a quick burger, they’re more than likely going to think of those golden arches. When searching for your offering or services, digital PR can make your brand synonymous with trustworthiness in quality, from a product and customer service perspective. It also functions as a way to harvest potential custom later down the road. A potential client may not be ready to hit “buy now” the moment they come across your brand, but they’re already fully aware aware of your business and when they’re ready to confirm that online basket, we’ll do our best to make sure they consider your business over a competitor’s.