Digital PR Services

For businesses to be successful online these days, they need to establish a robust online presence. That’s where digital PR comes into play. It’s a strategic approach that utilises online platforms to enhance a brand’s visibility and connect to the modern user while reaching the target audience; resonance is, as always, at the the core of digital PR.

At our digital PR agency, getting you noticed is what we do best. We specialise in creating and executing effective digital PR campaigns that drive results and complement your SEO efforts. But how does it work, and why is it important in marketing?

What is Digital PR?

Simply put, digital PR is when a brand uses online platforms to manage and enhance their reputation. It differs from straight marketing in that it’s not about selling a product but rather selling a brand and ensuring the public image being portrayed is one that aligns with the company’s mission and vision.

Digital PR involves all the online channels, such as blogs, social media and news websites. Offline PR are things like print media and events, and the two can work together. However, digital PR is more cost effective and can be the result of more data-driven decisions, and the overall goal is to generate high-quality backlinks, improve search engine rankings and increase brand awareness.

Understanding Your Brand

Our digital PR agency begins by understanding your brand, your goals and your target audience. This is a foundational step that acts as a cornerstone in every PR campaign, ensuring it is tailored to meet your specific needs. We delve deep and leave no stone unturned as we explore your brand’s story, values, and unique selling points to create compelling narratives that resonate with your audience.

After having a decent grasp of your brand, we work with you to define clear, measurable goals for your PR campaign; whether it’s your aim to increase brand awareness, improve your online reputation or drive traffic to your website, these strategies we have built up are designed to align with and support your overarching business objectives and keep you top of mind within your target audience.

DIGITAL PR PACKAGES

Expert Quote Mentions

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DR 40-59

Per Link
Cost

£269

DR 40-59

Per Link
Cost £269

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DR 60-70

Per Link
Cost

£379

DR 60-70

Per Link
Cost £379

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DR 70 & above

Per Link
Cost

£499

DR 70 & above

Per Link
Cost £499

Do-follow/No-follow charged at same rate, if unlinked mention or
linked to Linkedin profile for example costs will be reduced by 50%.
*Prices excl. VAT for our UK clients

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Crafting Compelling Content

Content is at the heart of any successful digital PR strategy. Our team of experienced writers and PR specialists craft engaging and newsworthy content that captures attention. This includes press releases, guest blog posts, infographics, and multimedia content. By creating valuable content, we can attract the interest of influential websites and journalists, which helps in earning high-quality backlinks and media coverage.

PAST CLIENT

Industries We've Worked With

Law
Medical
Personal trainers
Psychotherapists
HR
Debt Collection
Charities
Tree Surgeons
Not for profit
E-commerce
Restaurants
Magazines
SAAS
Recruitment
Hotels
Performing art schools
Gas engineers
Info product
Private car hire
Nurseries
Roofing companies
Risk Management
Farm shops
And many more...!

Building Relationships with Influencers and Journalists

Our digital PR agency has a vast network of relationships with key influencers, bloggers, and journalists across various industries. We leverage these relationships to secure media coverage and placements on high-authority websites. By building strong relationships with these influencers, we ensure that your brand gets the exposure it deserves.

Leveraging Social Media

Social media platforms play a significant role in Digital PR. We utilise social media to amplify your PR campaigns, engage with your audience, and create buzz around your brand. Our social media strategies are designed to complement your Digital PR efforts, ensuring a cohesive and integrated approach.

Monitoring and Measuring Success

We believe in the power of data-driven strategies. Our digital PR firm uses advanced analytics tools to monitor and measure the success of your PR campaigns. By leveraging these cutting-edge tools, we can track key metrics such as media coverage, backlink acquisition, website traffic, and social media engagement, providing you with a comprehensive view of your campaign’s performance.

Our approach begins with establishing clear, quantifiable objectives for your PR initiatives. We then use sophisticated tracking and analytics software to gather real-time data on various performance indicators. This data includes the number and quality of media placements, the volume and value of backlinks generated, fluctuations in website traffic, and levels of engagement across your social media platforms.

By closely monitoring these metrics, we gain valuable insights into what’s working and what can be improved. For example, we can identify which media outlets are driving the most traffic to your site, which types of content resonate best with your audience, and how your social media efforts are influencing overall engagement. This detailed analysis enables us to make informed decisions and strategic adjustments on the fly.

Our commitment to data-driven strategies means that we don’t just set and forget your campaigns. Instead, we continually refine and optimise our tactics to ensure maximum impact. We conduct regular performance reviews, leveraging the insights gained to tweak our approach, enhance targeting, and boost overall effectiveness. This iterative process allows us to adapt to changing trends and market dynamics, keeping your PR efforts fresh and relevant.

In essence, our use of advanced analytics and data-driven strategies ensures that your PR campaigns are not only effective but also continuously improving. This relentless focus on optimization means better results, higher ROI, and a stronger, more visible brand presence in your industry.

The Benefits of Digital PR

Public relations (PR) is a powerful tool for businesses to amplify their message, build brand credibility, and connect with their audience on a deeper level. By strategically managing communication and crafting compelling narratives, PR can elevate a company's reputation, enhance its visibility, and foster strong relationships with key stakeholders. In today's competitive landscape, effective PR can be the differentiator that propels a brand to new heights.

Enhanced Online Visibility

Digital PR significantly enhances your online visibility by securing placements on high-authority websites and news platforms. This not only drives traffic to your website but also improves your search engine rankings, making it easier for potential customers to find you online.

Improved SEO Performance

Digital PR and SEO go hand in hand. High-quality backlinks acquired through Digital PR campaigns boost your website’s domain authority and improve its search engine rankings. This leads to increased organic traffic and better overall SEO performance.

Increased Brand Credibility

Being featured on reputable websites and news platforms enhances your brand’s credibility and trustworthiness. Consumers are more likely to trust and engage with brands that have a strong online presence and positive media coverage.

Targeted Audience Reach

Digital PR allows you to reach your target audience more effectively. By securing placements on industry-specific websites and platforms, you can ensure that your message reaches the right people at the right time.

How Digital PR Complements SEO

Digital PR and SEO are closely intertwined, and when executed together, they can deliver exceptional results.
Here’s how:

High-Quality Backlinks

Digital PR campaigns generate high-quality backlinks from reputable websites. These backlinks are a crucial factor in SEO, as they signal to search engines that your website is a trusted and authoritative source of information. This leads to higher search engine rankings and increased organic traffic.

Enhanced Content Visibility

Digital PR ensures that your content reaches a wider audience through media placements and influencer collaborations. This increased visibility drives more traffic to your website and improves its search engine performance.

Improved Domain Authority

By earning backlinks from high-authority websites, your website’s domain authority improves. This not only boosts your SEO performance but also enhances your online credibility and trustworthiness.

Greater Brand Awareness

The media coverage and online mentions generated by Digital PR campaigns increase brand awareness. A well-known and trusted brand is more likely to rank higher in search engine results, as search engines prioritise reputable sources.

Why Choose Our Digital PR Agency

Choosing our digital PR agency means partnering with experts who are dedicated to elevating your brand's presence and influence in the digital landscape. Our innovative approach, combined with a deep understanding of media dynamics and audience engagement, ensures your message resonates and reaches the right people. With our strategic insights and commitment to excellence, we transform your brand narrative into compelling stories that captivate and convert.

Expertise and Experience

Our digital PR agency has years of experience in creating and executing successful Digital PR campaigns. We understand the intricacies of the digital landscape and know how to leverage them to your advantage.

Customised Strategies

We believe that every brand is unique, and so are its PR needs. That’s why we develop customised Digital PR strategies tailored to your specific goals and target audience. By understanding the distinct essence of your brand, we craft bespoke PR campaigns that align perfectly with your vision and objectives. Our approach ensures that every aspect of your strategy, from media outreach to content creation, is meticulously designed to resonate with your audience and achieve your desired outcomes. We focus on creating meaningful connections and delivering impactful results, ensuring that your brand stands out in a crowded digital marketplace. With our personalised touch and strategic expertise, we transform your unique brand story into a powerful narrative that captivates and engages.

Comprehensive Services

From content creation and media outreach to social media management and analytics, we offer a comprehensive range of Digital PR services designed to meet all your needs. Our content creation team crafts compelling narratives and engaging stories that highlight your brand’s unique value and resonate with your target audience. With our media outreach, we ensure these stories reach the right journalists, influencers, and publications, securing high-impact coverage that elevates your brand’s visibility.

Our social media management services amplify your message across various platforms, fostering a vibrant online community and driving meaningful interactions. We meticulously plan and execute social media campaigns that align with your brand’s voice and goals, ensuring consistent engagement and growth.

To measure the success of our efforts, we provide detailed analytics and reporting. Our insights help you understand the impact of our strategies, refine your approach, and maximize your ROI. By offering a full spectrum of Digital PR services, we ensure every aspect of your public relations strategy is expertly managed and seamlessly integrated, delivering holistic and effective results.

Get Started with Our Digital PR Services

Ready to elevate your brand’s online presence? Contact our digital PR agency based in London today to learn more about our services and how we can help you achieve your PR and SEO goals. Our team of experts is here to guide you every step of the way and ensure that your Digital PR campaigns deliver exceptional results.

By leveraging our expertise in Digital PR, we can help you build a strong and credible online presence that drives traffic, increases brand awareness, and boosts your search engine rankings. Get in touch with us today and let’s take your brand to the next level with our top-notch Digital PR services.

WHAT OUR CLIENTS SAY

Our Testimonials

We pride ourselves in giving the most successful digital marketing solutions.
But don’t take our word for it, have a look at what our clients say with our verified customer reviews!

Nautilus Marketing
4.9
Based on 163 reviews
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Alexandria MonkAlexandria Monk
11:06 28 May 24
I've been using Nautilus for 3 years for our event photography now - and wouldn't consider going to anyone else. They're professional, flexible, lovely to work with - and deliver fantastic results.
Blake MorganBlake Morgan
19:54 27 May 24
The Nautilus team delivered an excellent quality website that we can be proud of! I would recommend their team to anyone looking for a custom website build and/or brand development.
Billy CollinsBilly Collins
08:47 17 Feb 24
We used Nautilus for our SEO, and started with the Setup Package. They were really easy to work with, professional and everything was done to a timely manner. It was all explained and easy to understand, so I highly recommend the Nerds at Nautilus! Looking forward to using them again in the future. 🙌🏼 - Taking The Pixels
bradley harnanbradley harnan
18:07 16 Feb 24
Absolutely outstanding service the whole way through. I had a website made by Tom and his employee. Guided me through every step and made it a super simple process. Amazing! Definitely recommend!!
George SunderlandGeorge Sunderland
14:55 16 Feb 24
Excellent service and good communication throughout the duration of the contract.
Mark TadmanMark Tadman
11:04 10 Feb 24
Great support and all the right people to help you setup a new company quickly and efficiently.
Michael LawtonMichael Lawton
09:47 23 Jan 24
I’ve always had a fantastic service from Nautilus Marketing. Chris and the team do an excellent job!
Roger HankRoger Hank
14:42 10 Jan 24
I needed some urgent changes to my website during the Christmas break. Tom & his team responded to my request promptly and had the changes done within the same day. Love that they call themselves nerds; top notch service. Will be coming back in future.
Smart GuysSmart Guys
19:45 20 Dec 23
Drew HemmingwayDrew Hemmingway
13:27 20 Dec 23
After a meeting with Nautilus Marketing our Accounting firm very much realised we were scratching the surface with marketing and needed to be brought into the 21st century. Tom and Jake were extremely knowledgeable and very helpful explaining in layman's terms how the Nautilus team can help us grow and what strategies would work for us. What you have done so far has been amazing and very much given us the confidence to agree a long term marketing plan with you. Very much look forward to working with you in 2024 and beyond.
Phil TaylorPhil Taylor
10:52 01 Dec 23
We tasked Nautilus with a new logo and website design for our company, which they excelled with. Bruce was in touch with every step to ensure we were up to date with progress and happy with the results. The new logo looks amazing and with the new website going online this week we are happy we chose the right company to look after this for us.Both logo and website came in on time and on budget. We would recommend Nautilus to anyone who needs any form of digital marketing. With both Tom and Bruce, you will be in safe hands.
Sarah-Janes HusserSarah-Janes Husser
17:53 31 Oct 23
Massive thanks to Tom and the team for their amazing support. Your availability, reactivity and guidance is crucial to my business!Sarah-JanesRougeVin Limited
Jennifer CrakowJennifer Crakow
12:27 30 Oct 23
Working with Nautilus has been fantastic! I only wish I knew of them sooner. Tom and Bruce are both very communicative, friendly, and open-minded. I wouldn’t hesitate to hire them again!
marvin rosaniamarvin rosania
08:47 13 Oct 23
Working with the Nautilus Marketing team was an absolute delight! They made the entire experience incredibly easy and hassle-free. Their dedication and flexibility to providing top-notch customer service is truly outstanding. Huge thanks to Tom, James and the Nautilus Marketing Team for being such amazing partners throughout this journey!
Bilal BadulBilal Badul
11:31 06 Oct 23
I had a fantastic experience with Nautilus Marketing. Bruce and the team did a fantastic job.No request was to big either, and Bruce and the team were excellent at keeping me updated throughout the entire process.Towards the end of the project we experienced some minor technical challenges. However, the way Bruce kept me updated during this situation and how quickly the team were able to resolve made the experience reassuring.I would definitely recommend Nautilus.
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