The Importance of
UX/UI Design
This is not just about aesthetics. This is about user-satisfaction, credibility and trust. Getting those elements right can increase those all important conversion rates. At the heart of good design is the fact that the end user probably won’t think there’s been much going on at the design level. In a perfect world, they land on your homepage, navigate to the answer they’re seeking, complete the desired action and then click off. If at any stage they’ve hit a wall where they can’t find or easily use the nav bar, they’ll become frustrated and find something else after being left frustrated by the website and unfortunately, the brand. Really, you don’t want them to have an opinion other than “Done.”
A user experience agency knows all the ins and outs of a well-designed user flow also means the user is more likely to stay engaged and explore further, potentially leading to higher retention rates and lower bounce rates, all increasing conversions and business success.