Our Portfolio

We knew we could make vast improvements, especially in Google Ads, where Jupiter did not have proper tracking set up within their account. We ensured the tracking of contact forms and, most importantly, the assessment form which provides leads.

Budget started at $3k per month and rose over the months as the client saw the primary goal of assessment conversions increasing. Our initial campaigns started with search campaigns, focusing on general ED medication Keywords.

Like most effective PPC campaigns, this wasn’t an overnight fix. We treated the account as new, starting with maximizing clicks, before a focus on maximising conversions once we had gathered enough data. As they always do, our nerds stayed patient over the next 6 months are we started to see the cost per acquisition (CPA) drop.

Key milestones and strategies in our Jupiter partnership included:

• After 5 months, equipped with sufficient data we introduced the first Performance Max Campaign. This fed information from an automated customer list and other customer audiences to guide the campaign and find similar users likely to convert.
• We achieved the set target of bringing the client’s target CPA under $40.00.
• As budgets were raised, we made the decision to avoid saturating impressions and making the campaign unsustainable. We switched to further Performance Max and branded campaigns run concurrently, providing new opportunities for conversions. This strategy resulted in a very low cost per conversion and a conversion rate of over 7%.
• Our key campaign stats on July 2025 read;
  •  Click through rate (CTR) – 5.47%
  • Conversions – 256
  • CPA – $36.29
  • Total cost – $9.33k

We’ve enjoyed our journey with Jupiter. It demonstrated the power of PPC as an investment to enter a market, move to a profit-making position, and attract outside investment.