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Project Information

The goal of any podcast production company is to expand their client base. That’s why Urban Podcasts partnered with Nautilus Marketing, an accredited Google Ads Partner, to launch a targeted campaign.

Name	:	Urban Podcasts
Industry	:	Podcast
Skills	:	PPC
Country	:	UK
Url	:	www.urbanpodcasts.co.uk

Before and after analysis

Our Nauti Nerds leveraged their Google Ads expertise and strategic insights to orchestrate a campaign aimed at boosting Urban Podcasts’ online visibility, drive engagement, and generate leads. They have gone from a startup when we started working with them, to over 200 leads created (and counting!) Now they have grown so much that this is their only form of marketing they do because it yields the best results for their marketing aims.

Urban Podcast saw a huge return on investment. As the results show, the campaign’s Click-Through Rate (CTR) soared to an impressive 8.04%, demonstrating how the campaign was relevant and resonant with the target audience. This translated into meaningful conversions, with new leads coming in. Combined with the average Cost Per Click (CPC) standing at a mere £2.16, Urban Podcasts can safely say they had their budget allocation completely optimised for their ROI.