Author Archives: admin

Nautilus Marketing rated as one of the top 10 Dental Web Design Companies!

Nautilus Marketing has been recognised among the 10 best Dental Website Designers in 2021 by DesignRush Marketplace.

DesignRush is a reliable online guide to finding the best professional companies and agencies categorised according to vertical and area of expertise.

After evaluating and analysing Nautilus’ performance with some of the most prominent brands in the UK & the USA, the online platform gave Nautilus a spot among the most reputable dental website design companies.

Nautilus was founded on the basis of standing out from the crowd and removing the typical agency stigma. The Nauti Nerds love what they do!

We are proud to work with some of the biggest brands across the UK and the world in a variety of different sectors including the dental and cosmetic industry.

In 2020 with the global recession caused by the COVID-19 pandemic, the company adopted an “employee first” policy, and was able to surpass a growth rate of over 200% from the previous year.

DesignRush evaluates thousands of agencies and is committed to helping brands find the best solutions for their needs. The platform has a listing that allows users to search partners based on clients, portfolios, reviews, pricing structure, and testimonials.

This recognition to Nautilus Marketing is one of many that distinguishes the agency and claims it’s excellence. Nautilus have recently also been recognised as one of the top Law Firm Web Design agencies and Construction Web Design agencies on DesignRush. If you already have your website up and running and looking to gain more traffic along with getting to that first page of Google, check out our SEO services.

7 ways to improve your B2B sales via LinkedIn

LinkedIn is the king of B2B. BUT don’t just take my word for it, check the statistics for yourself!

80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

97% of B2B marketers use LinkedIn for content marketing

71% of B2B marketers say LinkedIn is part of their advertising strategy.

65% of B2B companies have acquired a customer through LinkedIn.

Sources: (Gallant, 2020; Corliss, 2020; Knight, 2016; LinkedIn Business, 2020 & Neil Patel, 2020)

Impressive right? So what are you doing to capitalise? – The purpose of this blog is to provide some tips (7 to be specific) in hopes to offer useful advice regarding gaps within LinkedIn. These are opportunities in which you can generate clients or marginally improve your success chances. So here it is!

Seven self-help secrets of LinkedIn (say that fast…)

Step one: Direct Outreach

The most traditional and predictable tactics you can utilise on LinkedIn is the ability to directly contact potential clients. Every day, you may find it useful to set goals and look for ideal prospects or professionals that have a network of the people you serve or want to serve. Preparation is key, so ideally do some research, take notes, and use trial-and-error to collect reliable data and evaluate/compare to see which approach yields the highest conversion rate. After that, create a system but try your best to tailor it to the individual or business. After all… no-one likes to be cold called, especially from people who are sloppy enough to get details wrong or misjudge the situation.

Direct outreach works best when rapport can be established. Research, communicate and THEN develop a relationship to formulate actions and plans. You may want to reflect or keep a journal on how to improve conversations and NEVER sell right away (it makes you look desperate and come across as a spammer/robot).

Remember your goal is to have real discussions. Don’t say anything you wouldn’t say in-person to them. Be polite, be professional and be concise.

Step Two: Building Authority and Trust

As an entrepreneur involved with start-ups, or as a small established business owner you need to be tailoring your profile and content in respect of your audience and the people you wish to attract. If you treat LinkedIn like your online CV, you are wasting digital real estate. A CV is helpful for a getting job but is futile for attracting clients as it’s the wrong tool for the job.

Treat your profile like sections of a website. Highlight the key services/products, provide concise and relevant information, and do so with congruent visuals (banner/pictures). View your profile as a landing page. Remember your LinkedIn profile is the beginning of a trust-building sales funnel and in most cases the first touch point in the customer journey. Craft your LinkedIn profile so it reflects your expertise, problems you solve, what results they can expect, and how you achieve success. Recommendations, testimonials, and any other social proof of your services are advantageous.

Step Three: Maintain and Growth

You’re not running a sprint. Think of longevity. Don’t connect with people or businesses and expect a rushed hard sale to work. Archaic selling-techniques and transactional selling is counterproductive (as you will spend more time and money on acquiring new customers than retaining existing/loyal consumers).

Utilize direct communication channels such as social media or email, for nurturing campaigns and developing brand identity. Moreover, reach out via LinkedIn messenger at least one to two times per month, and make your messages highly relevant, personal and value packed. Again, this is for prospects that you have already had a previous discussion with.

Step Four: Content Marketing.

You may have noticed; the tide has changed on the type of content that is now resonating on LinkedIn. Ads and trends have evolved with technology. Pop-up ads, Newspaper ads and Television commercials have almost become obsolete. It’s all about creating engaging content with video. A few years ago, how-to’s, formal business posts, job postings and educational pieces were acceptable. Now it’s all about the personality and values.

Be a storyteller. Reflect on your own experiences and share more personal experiences. The more people get to know you, or the brand, the more credible you become. This is the key to the new era of social selling: Being authentic.

Step Five: Attraction and Engagement.

You will reap the rewards of being active on LinkedIn. Engage with your network, write posts, comment on others, like posts – it all helps with exposure and search results.

Furthermore, focus on the content and topics that you are interested in. Prepare a list of micro-influencers in your space and reach out. Creating or curating posts that share insights, experiences and expertise in your field is a fantastic way to build awareness and leads to meaningful conversations.

Step Six: Email Marketing.

A tried and tested method is: Email Marketing. It’s no secret that people spend more time checking their emails than being on LinkedIn however what you can do is gain emails through connections and add them to your database. If you are a 1^st connection on LinkedIn – you often unlock their email address. Compile a list and focus hard to create relevant offers.

Running email campaigns or providing an introduction of yourself with your best content i.e. YouTube videos, blogs, graphics, achievements, etc). is an effective method of engaging hundreds of professionals.

Step Seven: Consistency.

Lastly, be consistent. Consistency provides structure and shows discipline. Without it, you will plateau and will be submerged in a sea of content. Providing frequent content is essential for brand recall. How many one hit wonders have sailed throughout the industry? Sure – they made a quick buck but those who thrive in the environment are always in the subconscious of the consumer. They are always present. Think EVERGREENS.

Consistency increases the likelihood of leads, thus conversions and improved customer engagement. Show up and speak your truth. Refer to the infamous iceberg diagram. Keep hustling because it only takes one viral video or influential person to be moved by your product/services, and the next thing you know you’ve made it.

How Office 365 can benefit your business during lockdown & Covid-19?

I joined Nautilus Marketing in April 2020, I intended to migrate from Thunderbird to Office 365 one weekend during the COVID-19 crisis, to reap the collaborative benefits which Office 365 can offer to businesses in any industry.

The COVID-19 pandemic was in full swing mid-April, I made the decision to move our mail services over to O365 one evening. The process was painless & we were back up and running within the hour.

We selected a package where we could utilise all Office 365 applications on local devices, create a team SharePoint site to share resources, knowledge, documentation & backup all of our documentation into the cloud, via OneDrive.

WHY OFFICE 365?

Office 365 is a fantastic business-oriented suite which encourages collaboration for your business with ease, there’s no need to be an ‘IT Expert’ either as Office 365 is simple to learn and straightforward to use. You’re able to access your data (providing it’s on OneDrive!) & emails from any given device, no more lugging external drives around with you. Not to mention, you’re able to set your email accounts up with two-factor authentication for extra security!

Office 365 features…

ONEDRIVE FOR BUSINESS

OneDrive for Business is a cloud service offered by Microsoft – OneDrive allows you to store & protect your documents & data, share them out to internal and external colleagues and you’ve got the ability to access this data from anywhere, not just on one PC!

SHAREPOINT

SharePoint can be used as a single secure location to store, organise, distribute & access information from any device. All you’d need is to be given access to the SharePoint site in question & have a web browser to hand, an example of a SharePoint site in action – You store information around clients in separate folders on your SharePoint site, each of these folders contain information around the specific client & can be accessed by whomever you grant access to the SharePoint site. You’re also able to synchronise the SharePoint site into your explorer for ease of access, much like OneDrive for Business!

MICROSOFT TEAMS

Teams allows for quick communication privately and in groups. You can host conference calls, catch up with your team and communicate effectively using other 365 applications. In today’s world where we can easily source talent from anywhere in the world, getting people quickly up to speed is so important. With Teams, you can quickly get new team members onboard and engaged in the teamwork – no matter where in the world they are located.

Overall Office 365 can benefit your business massively especially during these times when we are all working remotely. Let us know in the comments if you are using Office 365 for your business.

Top 10 Free SEO Tools (with Links)

There are hundreds of free SEO tools out there, so we wanted to test and focus on the websites that we find most useful and links to add to your SEO toolbox for your clients or for your companies SEO strategy! Let’s get started

GOOGLE KEYWORD PLANNER

This is a great tool, Google Keyword Planner allows you an insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want. You can also search for words or phrases related to your products or services. The keyword research tool will help you find the keywords that are most relevant for your business. Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your team. A great one to have in your toolbox!

AHREFS

Ahrefs is a great free tool for you to use, it is great to check your backlinks and see in depth data on the links and referring domains. You can see a complete breakdown of all outbound links such as:

Domain Rating (DR)
Ahrefs Rank (AR)
Total followed referring domains
Total followed linked domains
Estimated organic traffic
Number of links from the target (total & followed)

MOZ

An awesome free tool to give you an in depth view on your SEO. Moz also gives detailed information on Domain Authority. The domain authority of a website describes its relevance for a specific industry. This relevance has a direct impact on ranking by search engines, trying to assess domain authority through automated analytic algorithms! Check Moz out for yourself here.

ANSWER THE PUBLIC

This website is not just good for SEO but any content your writing. It is ideal for creating new social media posts, podcast topics or blog articles. Simply head to Answer the Public type in a keyword and then it will bring up below you can see an example when we type in Website Design. As you can see it brings up loads of ideas for you to start creating content and what people are actively searching for!

ALEXA

A tool we have been using for years, Alexa gives us the opportunity to view free statistics for any website that gets good traffic. If the website gets 10 views a month you won’t get much valuable info from here but 500 a month, you will start to get good data from here. If you want to see what your competitors keywords they are high ranking for, use this tool. This site also shows your bounce rate, the lower the better the higher… not so good!

SEO SITE CHECKUP

Another free tool but it will only allow you to show one domain per 24 hours! SEO Site Checkup will give you a percentage on how well your SEO is for your website and some tips of what you can do to improve your rankings. It gives you a good audit and what needs to be changed and revised!

CAN I RANK

A new one we have been using here at Nautilus Marketing but definitely one we will be using more often. This tool is great to show your competition and compare your stats to each other which will give you a good insight into what you are doing right and wrongly in terms of SEO. Can I rank has a great interface and is a nerds dream in terms of statistics! You can also view how many people are sharing your website on social media. The opportunity tab gives great information and tips from your website giving you a time frame of how long the changes will take – giving you real information that is personalised to your site!

UBERSUGGEST

We all know Neil Patel is the KING of SEO and this website is a gold mine! This is another free tool for you to utilise and add to the box. Ubersuggest gives you all the usual data you would normally get from the SEO websites BUT it showcases your top-ranking pages. *Secret tip* you can reverse engineer exactly what your competitors are doing from this tool and see how many visitors they are getting, you can then use this data to put together your SEO Strategy!

MOBILE MOXIE

Search Engine Ranking Page (SERP) the reason you would use this tool is to see where you are ranking on Google for any specific keywords anywhere in the world! For example if we wanted to see where we are ranking for Website Design in Canada, we can use this tool to see where we are ranking without having to call people in that country to check for us. Clever! Check out Mobile Moxie.

YOAST

Last but not least, a plugin, YOAST! There is a free and paid version, free is perfectly fine. It will show you how many characters are too much or too little when putting together your title tag, title description or title text. As you are doing this it will also mockup what it will look like on Google, which is fun… well for us nerds it is!

Top tip: if your website is built on Magento, here is a great Magento SEO guide for some top tips!

We hope you have found this useful if you would like to find out more about your websites SEO get in touch with us! Our nauti nerds would love to help you with your SEO needs.

At this point, you’ve heard so many creators and marketing companies talk about SEO.

SEO this, SEO that.

It’s true, SEO is crucial to your business’ chances of success online. And no, it isn’t easy. But it’s not complicated either.

Managing costs in a startup is something we’re particularly conscious of, we understand you may be dubious to invest in SEO software/professionals.

In which case, check out the best free SEO tools available so that you’re giving your SEO at least a semi-fighting chance.

(But really, you aren’t, and you need an SEO professional)

1. GOOGLE KEYWORD PLANNER

Google Keyword Planner offers insights into how often particular keywords are searched for. It also tells you how those searches have changed over time; allowing you to interpret trends and activity level; it is truly one of most comprehensive free SEO tools out there.

You can also search for words or phrases related to your products or services, giving you even more keyword options to search for.

Once you’ve found the keywords you like, you can add them straight into your advertising plan. You can save advertising plans and share them with your team, all from the Google Ads platform – allowing for an easy workflow.

You’re definitely missing out by not having the Google Keyword Planner in your toolbox.

2. SEMRush

While SEMRush is predominately a paid SEO tool, there is a free trial you can use to get as much information as you can before it’s over. Just remember to cancel the direct debit so you’re not automatically billed.

SEMRush has an on-page SEO tool that checks how well your webpages and posts are following SEO guidelines. It’ll also tell you contents that are resonating with the audience for your industry, track brand mentions, and more.

If that’s enough, it has a Market Research tab that you can use to analyze traffic to your competitors, discover keyword and backlink gaps, and unveil competitor promotion strategies.

It has pretty much everything you may need SEO-wise, basically, and its free trial gives you enough to get started provided you only need to check data out for one project. It is one of the best tools for making sure you’re doing local SEO properly. Local SEO is going to become more important in 2023 and beyond, making SEMRush even more relevant!

3. Moz

Moz is an awesome free SEO tool that can help give you an in-depth view on your SEO. While they do have a paid tool which has much more features and value, you can get by on the free services for a while.

They offer a Keyword Explorer, a domain authority checker, competition checker, backlink tool, loads of stuff.

It’s affordable pricing makes it a worthy addition to your toolkit, so if you often wonder how much does SEO cost you may be pleasantly surprised by Moz’s affordable pricing model..

Moz has a very simple UI which is helpful if you’re inexperienced with SEO and trying to learn it as you go along. The more used-to the platform you become, the more you’ll be able to do with it.

4. Answer the Public

Answer the Public is a great free SEO tool for both SEO and improving your writing! You can use it to create new social media posts, podcast topics, or blog articles.

By typing in 1-2 keywords, Answer the Public will bring up a ton of different questions that users are searching in Google related to them.

Answer the Public also displays lists of keyphrases with different prepositions for even more content ideas.

Worth mentioning that you can also filter searches by region and language, offering even more data.

Answer the Public is in equal measures a fantastic SEO and content creation tool.

5. Google Search Console

Google Search Console (GSC) is a completely free SEO tool, easy to set up, and is one of the most crucial SEO tools you need, regardless of experience level.

GSC gives you information on how Google is crawling and ranking your site, and one of the only places online you can find reliable keyword data.

You can also use it to monitor and resolve server or site load issues, helping you ensure your website maintains functionality and doesn’t lose customers through downtime.

6. Yoast

There is both a free and paid version of Yoast, but the free version is packed with information you can use on your website. Yoast is used as a plugin on your WordPress website, and will tell you how well a page or post on your site is following SEO principles.

It tells you exactly what needs to be changed to improve, making it actionable and easy to use. By having it right there to check, it also innately improves your content writing abilities to make sure you’re following SEO principles right from the off.

It is an absolutely brilliant free SEO tool and you’d be at a disadvantage by not trying it out.

7. SEO Site Checkup

If you want a quick idea of how your website or how a competitor’s website is doing in terms of their SEO health, you can use SEO Site Checkup! It is one of the top free SEO tools out there.

Every 24 hours you can search for 1 domain, so even though it’s a bit inconvenient and slow you won’t have to pay a penny to do the research you need.

SEO Site Checkup will give your searched website a score out of 100 and then a list of suggested revisions so that you have actionable insights to work with.

8. Can I Rank?

Can I Rank? is the first SEO tool out there that utilizes AI to give you actionable recommendations for improving your SEO as well as providing the data.

It is a nerd’s dream of actionable statistics! And is one of the top free SEO tools you can find.

With a simple user interface that helps you navigate a lot of different areas.

You can use it to view how many people are sharing your website on social media, gain information and tips from your website as well as a time frame on how long suggested changes will take.

It’ll even give you your competitors’ stats in a way that compares them, offering additional insights on what you’re doing right and wrong on SEO and what you can change to improve.

9. UberSuggest

This website is a gold mine and absolutely worth adding to your SEO toolbox.

By searching up a keyword, UberSuggest will display your Search Volume, SEO Difficulty, Paid Difficulty, and Cost Per Click.

It will also give you a list of Keyword Ideas and a list of Content Ideas. If you need to create content for your business, this is an invaluable tool as it helps you to come up with new content ideas.

10. MobileMoxie

You can use Mobile Moxie’s free tools to get some help with your SEO, but they also have some paid tools you can use for even more advanced SEO data.

Cover the Basics of Your SEO With These Tools

It’s always advisable to get an SEO professional in, but if your business is not in the position to do that – you need to make sure you’re covering at least the basics of SEO.

These SEO tools are the best free options out there for you to do so, and are all relatively easy to learn. You can use courses, YouTube videos, and blogs to learn the specific tool you choose to go with.

Alternatively, you can book a discovery call with us to see how we can help with your SEO.

STAY IN TOUCH

Development

Design

Organic Search

Organic Marketing

Paid Ads