There are lots of SEO buzzwords floating around, from H1 tags to meta descriptions and link building, so it’s definitely worth getting an SEO expert on board if you want to navigate the choppy waters of search engine optimisation.
One of the most important aspects of the practice, however, is keywords. You need a sophisticated piece of software, manned by an SEO ninja who knows how to use it, to find keywords that match your industry and business. Then, you implement them into both the back-end of your website as well as the front-end that people actually read.
This neatly brings us on to a vital aspect of SEO. As well as behind the scenes, technical work that’s involved, you also need the copy (words) on your website to be optimised for search engines. This means implementing keywords that you’ve found in the keyword research, and popping them into the on-site copy in a way that doesn’t seem forced.
Google is a clever little monkey, so understands when you’re just jamming keywords in for the fun of it. It therefore takes a bit of skill in the copywriting department to make sure your content is not only optimised for search engines, but that it reads well for your customers. There’s no point doing the hard work that comes with SEO and then having content that reads poorly, so it’s about finding that balance between the technical and creative side to really make it work.
We provide everything we’ve just mentioned and more right here at Nautilus, and even offer rolling contracts for our SEO clients. SEO is an ongoing, ever-changing process, so we don’t believe in locking you into long-term contracts, like many other businesses do.
Get in touch with the Nauti Nerds to see how we can boost your rankings with Google and find out more about our SEO shenanigans here.