Our Portfolio

Working with our old friend Google Ads, we ran high-intent search campaigns centred on queries tied directly to the client’s core services. CTRs were strong right out of the gate (we love to see it), and impression share climbed quickly. As the campaigns matured, we expanded keyword families to capture additional relevant demand while keeping our negative keyword lists tidy and ever-growing. Reassuringly, conversions steadily rose month after month, justifying our early optimisation decisions.

On Meta, warming the Pixel – that is, measuring the effectiveness of our Meta ads by tracking the behaviour of website visitors – was achieved by a strategy based on landing page views (LVP). Then it was over to some A/B testing, trying out a variety of creatives to help us lock in the top performers.

A nice win was consistently beating B2B benchmark CTRs (we might have had a little celebration dance). Strong messaging and slick landing-page alignment kept users engaged, with LPV rates averaging 80%+ throughout the campaign while costs stayed pleasantly efficient. That suggested to us that the campaigns had both creative resonance and audience relevance.

Our work on LinkedIn extended the audience reach further, targeting senior-level decision makers across industries that we identified during our research phase. After initial A/B testing, we honed in on the audience segments that showed the strongest engagement and trimmed away the low performers. The result? CTRs and engagement climbed steadily above LinkedIn B2B benchmarks. This delivered a reliable pipeline of interested professionals!

The integrated strategy panned out as we envisaged. Across all three channels, we were able to build a robust audience foundation, healthy engagement signals, and a treasure trove of data. This readied the client for the next wave of conversion-focused and remarketing campaigns. To borrow a phrase from Hannibal of the A Team (80s TV, anyone?) “we love it when a plan comes together!”