What makes a perfect logo?
In an age where templates and duplication are used often, the only solution you have to do is to get a unique logo created for your business.
With the right branding you, your company can stand out from the crowd and create a lasting impression. The logo is the first thing a customer will see and it is important that is relatable to your brand and not something random!
Your logo should contain clear fonts, no more than two colors, simple, easily memorable to the customer. To design a logo you need a top-notch graphic designer *cough cough*, a clear concept and understanding of your target market. The Logo should be designed in a vector file as vector files do not lose quality when you resize. And also when it is resized it stays in proportion. Your logo should look good placed on a light background as well as dark backgroundz or you can invert the colours only according to the background.
Types of Logos
– Font-based logos, for example; Costa, Coca Cola, Facebook and Sony.
– Then there are logos that illustrate what a company does, such as FedEx, Burger King and Apple
– And finally, there are abstract graphic symbols, such as Nike, Reebok, etc.
Our logo design process
Brief: We conduct a phone call with clients to get an idea of what they are after, or via email.
Research: We research focusing on the company itself, its history, and its competitors.
Mocks: Our design team create some varaitions and different ideas which are presented to the client.
Final tweaks and files: Any feedback recevied from the client is implemented and the final image files, design files and copyright are sent to the client!