How Much Does a Logo Design Cost?

logo design


A logo is the foundation of any brand’s identity – it is often the first thing a potential customer will see, so it is vital to use a logo design that stands out from the crowd. Sometimes there are not enough words to express how important a well-crafted logo design is. As an art, design requires many years of experience, a precise eye, and creativity, which helps to understand the essence of your business. You can never acquire that extra skill by yourself, so hiring a professional designer is a wise investment. We all hate to spend money, but when it comes to something as crucial as your brand identity and logo design, it should be viewed as something that will benefit your business for years to come.

But how much does a logo design cost? To determine the value and quality of a logo design, you ought to compare the cost against the benefit it will give you, as you would with any other business spending.

By working with a professional designer, you can get a distinctive logo that is effective in the way it communicates your brand’s message. In the case of logo design, there is a variety of pricing and packages, so it is important to understand what you will be getting for your money.

First Of, What Is Logo Design?

Almost every business can attribute a part of its success to the design sense behind their logo. Usually, people think a logo is just a creative way to write a company’s name or a random emblem to make it look appealing, but there is much more to it. A logo design is one of the most important steps in establishing a company’s identity.

A good logo design serves many purposes, but it is most important because it:

  • Makes a great first impression, which invites customers to interact with your brand
  • Helps you to create a brand identity
  • Makes it easier for people to remember your business through a symbol
  • Differentiates you from your competitors
  • Enhances brand loyalty

Why Is a Perfect Logo Design So Important?

First impressions count a lot, and your logo provides the first impression of your business. Most customers will make a buying decision about a product or brand within seconds, so your logo must grab and hold their attention, all within that split second.

There’s nothing quite like a great logo to set your brand apart from your direct competitors. Your logo also signifies the value of your brand. Well-crafted logos are essentially a reflection of your company’s creative talent, so making sure it is correct is imperative.

How Much Does Logo Design Cost?

The million-dollar question! You might already be aware that you can hop online and find a logo design for as little as £50. You can also go to the shop and buy a bottle of wine for £4 but that does not mean the quality will be good. You will always be willing to pay more for good quality, right? Deliberating the logo design cost is similar. You can find a cheap logo design but that does not mean it will do the job. Paying a little more to professionals will ensure that your logo design resonates with customers and lasts for years to come.  

There is no set price for this type of service, and it all depends on who you hire and how much they charge. For example, freelancers would have a different logo design cost from design agencies. Rates tend to differ widely between agencies and freelancers as the price of a design agency may be set, while a freelancer might charge by the hour.

From DIY logo design to working with a graphic design studio, or with an agency, like ours at Nautilus Marketing, the cost of a logo can range from £20 to £1500 and beyond, with many options in between. Average costs for a low budget, professional logo design can start anywhere between £150 to £500. Medium range budget can be somewhere between £1,000-£5,500 and on the higher range it can as high as £10,000 and more.



Our in-house London Branding experts at Nautilus Marketing will handcraft you a one of a kind logo from scratch
  • Consultation
  • Client Brainstorm
  • 3 Initial Logo Designs
  • Multiple Colour Variations
  • Finalisation of Logo
  • Files Provided: JPEG, PNG, Vector
  • 3 Rounds of Revisions



Our in-house London Branding experts at Nautilus Marketing will handcraft you a one of a kind logo from scratch.
  • Consultation
  • Client Brainstorm
  • Competition Research
  • 5 Initial Logo Designs
  • Multiple Colour Variations
  • Files Provided: JPEG, PNG, Vector
  • 4 Rounds of Revisions



Our in-house London Branding experts at Nautilus Marketing will handcraft you a one of a kind logo from scratch.
  • Consultation
  • Client Brainstorm
  • 10 Initial Logo Designs
  • Multiple Colour Variations
  • Finalisation of Logo
  • Business Card Design
  • Letterhead Design
  • Social Media Icons
  • Style Guide (Outlining Fonts, Colours, Etc)
  • Files Provided: JPEG, PNG, Vector
  • 5 Rounds of Revisions

What Factors Affect the Price Of Your Logo Design?

Logo design is a process that has a number of factors that will influence the price, some of which include:

  • Complexity
  • Compensation
  • Number of edits

The complexity of the project

The complexity of the design request will also influence the logo design cost and the overall project. Many logos are just simple representations of the company, which are no more than merely stylized versions of its name, therefore their cost would be less than a logo that required a significant amount of research and explanation prior to its creation.

Each element of a logo tells a story in its own way. There are a number of factors involved in designing a logo, whether in the type of font, colour palette, or the way everything ties together. As a result, design elements’ cost can vary because they come from different sources.

Compensation from the professional you will be using

It is best to measure a logo design cost by measuring the value of the work done.

Depending on the type of work you are hiring a professional designer for, you have two payment options. You can either pay them by the hour or per project. Brand logo design prices will fluctuate either way, especially since the former option is more variable than the latter.

Aside from the payment terms, you will also be charged for designers based on their level of expertise. A designer with more experience tends to charge more, whereas one who is just starting out has a lower rate.

Number of amendments you will be asking for

As people get closer to the end product, they tend to become more indecisive. We react that way because we want to ensure that whatever we decide will be effective. The number of changes will also be considered when entering into an agreement with a designer, whether the project is digital design, drawing, sign writing, etc.

The standard number of edits in a package is three, but as the number increases, the logo design cost tends to increase as well.

What are the logo design offers from Nauti Designers?

With the help of our in-house branding team and experts at Nautilus Marketing, we are able to design a unique logo from scratch that represents you and your business to a T. We have a list of three comprehensive packages to suit each budget.

To find out more about our Logo Design services, visit our official page here.

Ready To Get A Professional Logo For Your Business?

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