Business decisions are about return on investment. So, when it comes to your budget allocation for paid media, who should you trust with your campaigns?

We recommend shopping around, to find the right fit. So here is our list featuring 15 of the best-paid media agencies in the UK.

Read on for the low down on these leading companies; including some which eulogise more data-driven approaches, and others that borrow a great deal from traditional advertising.

We’ll tell you; where they are from and who they are; the services they specialise in; the kind of clients they work with; and what you can expect from them as a service provider.

Nautilus Marketing

Location: London

Website: https://nautilusmarketing.co.uk/

Services: Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads, SEO, web development, social media, email marketing

OK, so we are biased. But we have a lot of belief in what we can do…

Thanks to the knowledge and industry of the team we affectionately call our ‘Nauti Nerds’, Nautilus Marketing has come to be known as a powerhouse in the London digital marketing scene. We take a comprehensive, multi-channel approach to digital marketing – to us, paid media is not one, or just a few channels; it’s part of an integrated ecosystem.

Maybe this unblinkered approach is one of the reasons we have attracted such as diverse client base. Nautilus’s broad portfolio includes companies ranging from start-ups to global enterprises across sectors from eCommerce to hospitality and finance.

Our cross-platform advertising campaigns use our own proven methodologies for optimising product visibility and conversion. It’s a client-centric approach that has served our partners well, and whether you are focused on driving immediate sales, building brand awareness, or generating qualified leads – let’s have a chat about what you want from paid media.

iCrossing

Location: London (and various global locations)

Website: https://www.icrossing.com/

Services: Paid search, paid social, programmatic advertising, SEO, analytics, marketing technology, digital transformation

iCrossing brings the power of a global digital marketing network to the UK market. They combine local expertise with international best practices and technology. This company is part of the Hearst network, giving them access to premium inventory and data insights that may be especially suited to large-scale, multi-market campaigns.

With a broad client base across several industries, iCrossing focuses on campaign optimisation strategies that go beyond standard platform tools to incorporate sophisticated attribution modelling and audience segmentation.

This techy approach doesn’t mean that they are restricted to data-driven online campaigns – these guys have also provided display, video, and connected TV advertising across multiple demand-side platforms; not something all paid media agencies can offer.

Tiga UK

Location: Kent

Website: https://www.tigauk.com

Services: PPC, SEO, content marketing, branding, web development, marketing automation

With over three decades of experience in B2B marketing, Tiga UK is one of those paid media agencies that brings considerable expertise to the sometimes-complex world of business-to-business paid media campaigns.

They offer a deep understanding of B2B buyer journeys, longer sales cycles, and multi-stakeholder decision-making processes, and their client base has included the likes of Mitsubishi Electric, FM Conway, Chloride UPS, and Clevertouch

Tiga UK takes a cue from how businesses make their purchasing decisions, recognising the tendency of B2B buyers to conduct extensive research before partnering with a vendor. Their PPC campaigns include educational content, case studies, and industry insights.

Their content marketing and branding services complement their paid media work by ensuring that landing pages, ad creative, and follow-up communications all align with broader brand messaging and positioning strategies.

Blue Frontier

Location: Salisbury, with offices in Southampton and Bristol

Website: https://www.bluefrontier.co.uk

Services: Google Ads, social media advertising, SEO, web development, IT support

How many paid media agencies in the UK do you know that are also IT support providers? Blue Frontier certainly has a unique positioning, and some might say it is an advantage in the paid media landscape.

Their technical expertise allows them to implement sophisticated tracking solutions, create custom integrations, and troubleshoot complex technical issues that can derail paid media campaigns. They’ve worked with healthcare providers and educational institutions, and this demonstrates their ability to navigate highly regulated industries where compliance and accuracy are paramount.

Blue Frontier’s multi-location presence across Salisbury, Southampton, and Bristol makes them a feasible option for companies in the South and West of England, and naturally, they are likely to appeal to organisations who want to kill the birds of paid media and IT infrastructure / support with one stone.

Ality

Location: London

Website: https://ality.co.uk 

Services: PPC, display advertising, paid social, SEO, content marketing

Ality has an impressive client roster. Their work with BP, Hilton, and Ocado Group, speaks to their ability to handle large-scale, complex paid media operations. It looks like they have built a business on measurable campaigns that have helped corporate Marketing Managers demonstrate ROI to their superiors.

They are one of those paid media agencies that can provide all the elements you need for a campaign; from ad creative and targeting parameters to landing page design and conversion flows. This expertise helps them to identify the optimal media mix for each client’s specific objectives and target audience.

Through work with diverse brands across sectors like energy (BP, Castrol), hospitality (Hilton), e-commerce (Ocado Group), and technology (Mimecast) Ality understands industry-specific best practices and seasonal trends that inform their strategies.

OggaDoon

Location: Bristol

Website: https://oggadoon.co.uk/

Services: Paid social, PR, branding, content creation

OggaDoon has built a reputation for bold, disruptive campaigns that help emerging brands break through the noise in crowded digital markets. They have a specialisation in tech start-ups and are a dab hand at brand awareness and driving user acquisition for new products and services.

What sets them apart from some paid media agencies? A combination of paid social expertise with PR and branding services. Their client list includes several tech start-ups and innovative brands, and they pride themselves on thumb-stopping creative content that performs well on social platforms.

Their campaigns often incorporate user-generated content, influencer partnerships, and community-building elements that extend the reach and impact of paid media campaigns. A Bristol location puts them at the heart of one of the UK’s most vibrant tech ecosystems.

Liberty Marketing

Location: Cardiff

Website: https://www.libertymarketing.co.uk/

Services: PPC, SEO, content marketing, social media

Liberty Marketing services Cardiff and surrounding areas with results-focused paid media management. You may expect competitive pricing due to this out-of-London location, and they have experience working with both SMEs and large organisations.

When it comes to PPC, the agency favours sustainable, scalable growth rather than short-term gains. The mantra of ‘start small’ is certainly not new in PPC theory, but Liberty also understands the value of robust account structures and negative keyword strategies (to root out appearances in irrelevant search results) in their paid campaigns.

As with many paid media agencies, clients can expect regular reporting and regular strategic reviews, giving them peace of mind that campaigns remain aligned with business objectives.

Push Group

Location: London

Website:

Services: Google Ads, Facebook Ads, YouTube advertising, SEO

Push Group is committed to staying ahead of digital trends, and have been early adopters of new advertising technologies and platform features. They are noted as YouTube advertising specialists, having developed sophisticated strategies for video campaigns that drive both brand awareness and direct response outcomes.

They have been award winners for six years in a row, including scoops of the Google Global Award for Innovation in Mobile Marketing, and the Microsoft Advertising UK Trailblazer of the Year.

Push clients come from businesses across various sectors, including retail and finance. As demonstrated by their work in these sectors, the agency is able to adapt its approach to different regulatory environments and customer behaviours.

GA Agency

Location: London

Website: https://ga.agency/en/

Services: PPC, SEO, digital strategy, analytics

GA Agency has a multilingual team and global perspective. This makes them particularly valuable for brands operating in international markets.

Their ability to create culturally relevant campaigns that resonate across different markets – in sectors like fashion, travel, and eCommerce – while maintaining consistent brand messaging has been one of their key differentiators.

GA Agency’s global insights help clients identify new market opportunities and optimize their media mix for different geographic regions. They give clients the clarity of analytics from basic campaign reporting to advanced attribution modelling, and customer lifetime value analysis. Along with these data science capabilities, they are eCommerce specialists, with expertise in shopping campaigns, product feed optimisation, and marketplace advertising.

Incisive Edge

Location: London

Website: https://www.incisive-edge.com

Services: PPC, SEO, content marketing, lead generation

Incisive Edge has specialised expertise in growth marketing for technology companies. As demanded of paid media agencies in this sector, they understand the challenges associated with scaling user acquisition while maintaining sustainable customer acquisition costs.

They can align their paid media campaigns with start-up growth methodologies and data-driven experimentation – and this makes them ideal for a client base that includes tech start-ups and scale-ups.

Incisive Edge can offer a fair amount of flexibility, and that’s important as their tech company clients pivot strategies, launch new products, or enter new markets. Their campaign structures are designed to accommodate rapid scaling.

Their content marketing capabilities support paid media efforts by creating valuable resources that attract qualified prospects and support longer sales cycles – this is especially common in B2B technology sales.

Impression

Location: Nottingham and London

Website: https://www.impressiondigital.com

Services: PPC, SEO, digital PR, analytics

Impression’s client list speaks for itself. This performance marketing agency services brands like Clarins, Topps Tiles, and Cancer Research UK. A dual-location model allows them to combine London’s access to major brands with Nottingham’s cost efficiencies.

The agency has a data-driven approach. It can offer advanced analytics capabilities superior to standard metrics, including business impact analysis and predictive modelling.

Their work with Cancer Research UK highlights their ability to adapt commercial paid media strategies for nonprofit organizations, increasing donation conversion rates while keeping sensitivity to the organisation’s mission and values.

Impression also offers digital PR which complements their paid media work with organic visibility.

Disrupt Marketing

Location: London

Website: www.disruptmarketing.co

Services: Paid social, influencer marketing, content creation

Disrupt Marketing’s focus on younger audiences has made them experts in platforms like TikTok, Instagram, and Snapchat, where traditional advertising approaches often fall short.

They understand youth culture, social media trends, and the best content formats for each platform, and this gives them the upper hand when creating authentic engagements for their clients.  

A feature of paid media agencies in the UK clients focused on younger audiences is the use of influencer marketing capabilities where necessary to complement their paid social expertise – and Disrupt is no different. Their content creation process involves fast production and testing, to allow them to quickly identify and scale the best creative concepts.

Propeller

Location: London

Website: https://www.propeller.co.uk

Services: PPC, SEO, web design, eCommerce solutions

Propeller specialises in the hospitality, luxury, and lifestyle sectors. That’s why it might go without saying that they have a sophisticated understanding of experiential marketing and high-consideration purchase decisions.

The agency also brings web design and eCommerce capabilities to the table, and this ensures that paid media campaigns drive traffic and maximise conversion rates. Along with their paid ad boffins, they also have a design team that understands the importance of visual storytelling and premium user experiences – this aligns with the luxury brand positioning that many of their clients want.

Working with travel and hospitality brands, they can also be trusted as excellent identifiers of seasonal trends, booking behaviour and local market nuances.

Clarity Performance

Location: London

Website: http://clarityperformance.global

Services: B2B PPC, SEO, content marketing

Clarity Performance focuses on B2B marketing, and this concentration of expertise allows them to excel in paid media campaigns based around longer sales cycles, multiple decision-makers, and complex buying processes.

They have an approach to B2B PPC that emphasises lead quality over quantity. Clarity Performance implements sophisticated lead scoring and qualification processes that help their clients focus sales efforts on the most promising prospects.

Clarity Performance’s content marketing capabilities support their paid media efforts by creating valuable resources that help to attract prospects at different stages of the buying journey. Their content strategy often includes whitepapers, case studies, and industry reports that serve as lead magnets for PPC campaigns.

The Social Shepherd

Location: Bath

Website: https://thesocialshepherd.com

Services: Paid social, influencer marketing, video production

The Social Shepherd’s Bath location puts them at the heart of one of England’s most creative communities. They focus on achieving authentic brand connections for their clients, using storytelling and community building through paid social campaigns.  

One thing that sets this agency apart is its video production capabilities, giving the capability to create original content that stands out in crowded social feeds.

The Social Shepherd’s influencer marketing expertise includes micro-influencer strategies with creators across fashion, beauty, and lifestyle verticals.

Their community building approach extends beyond individual campaigns to create ongoing engagement strategies that encourage long-term brand loyalty.

From start-ups looking to establish market presence, to businesses accelerating growth and established brands – the right agency partnership can make the difference between mediocre results and long-lasting success