Search Experience Optimisation (SXO) Services - Call in the Nerds

Clicks alone don’t pay the bills. It’s great to increase traffic from search. But in order to maximise the potential of that traffic, search experience optimisation (SXO) is key.

AI SEO Solutions
AI SEO Services

SXO is the evolution of SEO. It’s not just about chasing clicks; it’s about creating seamless, satisfying journeys from the moment someone Googles a question to the second they hit ‘buy’, ‘book’, or “subscribe.”

The Nautilus nerds are with you every step of the way in SXO. We make sure every headline, every button, every page load is working for you, not against you.

Using the right data and user behaviour research, we can transform search into something more meaningful. We can eliminate confusion, build trust, and guide your visitors exactly where they want to go.

Let’s make your site an experience worth remembering.

What is Search Experience Optimisation?

Imagine if SEO and UX had a beautiful, high-performing baby. That’s search experience optimisation.

Traditional SEO is all about keywords, content and rankings, while UX is about keeping your visitors happy.

SXO services combine the two. It demands a data-driven, user-focused strategy that not only helps people find your site, but actually enjoy using it too.

Search experience optimisation is about guiding users from the moment they Google something, all the way to the point they complete your goal. Whether that’s a purchase, sign-up, download, or just sticking around to learn more. It’s strategy to make the journey seamless, and it could be the missing link in your search campaigns.

We need to factor SXO into SEO strategy because:

  • The Google algorithm rewards great experiences and punishes high bounce rates.
  • A bad experience for search users is bad for your brand.
  • You can bring in a million clicks with killer SEO, but if your site’s a mess, you’re just throwing traffic into a black hole.
  • SXO services are the important step that can make sure that traffic actually converts, so don’t miss it.
Search Experience Optimisation Services Agency

Why Work with Nautilus for SXO services?

We’re not a faceless agency playing buzzword bingo. We’re a passionate crew of digital nerds who genuinely care about your success.

Here’s what makes us your perfect SXO services partner:

We think holistically

SXO is about joining the dots, and that’s what we do best. We aren’t just looking at SEO and UX metrics in isolation. We are uniting your SEO practices with UX, content and conversion. Having an agency by your side that is an expert in all four elements is essential for SXO.

We have in-house UX + dev wizards

our web team isn’t outsourced, they are right here. We are geeking out over how to shave milliseconds off load times or make a CTA button 20% more clickable. Between our UX + dev maestros and our search pros, you have the ‘dream team’ for making SXO services work as they should.

We are always on the job

SXO is never ‘done’, it requires updating, iterating and evolving. When your audience or the search algorithms change, we will be there to make the right tests and tweaks at the right time, ensuring your website doesn’t experience a dip.

London-based, globally nerdy

We’re based in London, but we work with clients across the UK and beyond. Distance doesn’t dull our nerd power. We’re easy to talk to, and obsessed with making your site perform for SXO and SEO.

What are the benefits of SXO?

We don’t like to preach, but here is a little bit on why SXO services can deliver tangible short-term benefits. It isn’t just a trendy acronym, and this is the pay-off:

Smarter user journeys

Your site should be like a friendly tour guide. Don’t confuse visitors with a cryptic escape room! SXO ensures every step, from search result to checkout or contact form, feels logical and frictionless. That means fewer drop-offs and more happy users doing what you’d like them to do.

Higher search rankings

Google loves websites that users love. By improving user satisfaction - think faster load times, better mobile usability, and clear navigation - you’re sending all the right signals to search engines. SXO ticks those boxes and helps you climb the SERPs with authority.

Better conversion rates

You don’t cash in rankings, you cash in conversions. With SXO, we’re not just focused on getting users to your site, we’re laser-focused on turning them into leads, customers, or loyal fans. By combining SEO with SXO, we make your traffic work for you.

Enhanced content engagement

Great content deserves attention, and SXO makes sure it gets it. From clear headings to strategically placed CTAs, we optimise how content is structured and consumed. That means users read more, scroll deeper, and actually engage with what you’ve got to say.

Accessibility wins

SXO puts inclusivity front and centre. We optimise for mobile users, screen readers, and all the devices your audience might use to reach you. These are boxes which need to be ticked at all times. Ultimately, good SXO = good for business.

Increased brand trust and loyalty

A smooth, intuitive experience says: “We’ve got our stuff together.” It builds confidence. When users trust your site, they are more likely to trust your brand, come back, and convert.

SOME EXAMPLES

Our Work

PRICING

SEO Agency Packages

If you have slightly different needs and would like a bespoke quote, please get in touch

Entry Level

£799

per month

Great for small businesses wanting to start their SEO journey!

💡 Pay upfront for 6 months and get 1 month FREE!

Accelerator Level

£1599

per month

A fully managed, hands-off SEO solution designed to drive significant growth on Search Engines and LLM's (AI).

Growth Level

£2149

per month

Our premium package, comprehensive SEO strategies engineered to propel your rankings and boost ROI on Search Engines and LLM's (AI).
Target Keywords 12 25 40
Foundational Link Building
LLM Optimisation
Brand Mentions
Reddit & Quora Mentions
Link Building Strategy OR Digital PR
Digital PR OR Link Building Strategy
Content Optimisation (Includes copywriting)
Monthly Performance Report & Call
Dedicated Account Manager
Blog Topic Suggestions
Blog Creation 2 4
SEO Strategy Basic Custom Custom
Comprehensive Keyword Research
Competitor Analysis
Full On-Page Optimisation Review
Web Development Support (For necessary website changes)
*Prices excl. VAT for our UK clients

PRICING

SEO Agency Packages

If you have slightly different needs and would like a bespoke quote, please get in touch

Entry Level

£799

per month

Great for small businesses wanting to start their SEO journey!

💡 Pay upfront for 6 months and get 1 month FREE!

View Details

Target Keywords 12
Minimum 6-month commitment
Foundational Link Building
Link Building Strategy
Digital PR
Content Optimisation (Includes copywriting)
Monthly Performance Report & Call
Dedicated Account Manager
Blog Topic Suggestions
Blog Creation
SEO Strategy Basic
Comprehensive Keyword Research
Competitor Analysis
Full On-Page Optimisation Review
Web Development Support (For necessary website changes)

Accelerator Level

£1499

per month

A fully managed, hands-off SEO solution designed to drive significant growth.

View Details

Target Keywords 25
Minimum 6-month commitment
Foundational Link Building
Link Building Strategy OR Digital PR
Digital PR OR Link Building Strategy
Content Optimisation (Includes copywriting)
Monthly Performance Report & Call
Dedicated Account Manager
Blog Topic Suggestions
Blog Creation 2
SEO Strategy Custom
Comprehensive Keyword Research
Competitor Analysis
Full On-Page Optimisation Review
Web Development Support (For necessary website changes)

Growth Level

£1999

per month

Our premium package—comprehensive SEO strategies engineered to propel your rankings and boost ROI.

View Details

Target Keywords 40
Minimum 6-month commitment
Foundational Link Building
Link Building Strategy
Digital PR
Content Optimisation (Includes copywriting)
Monthly Performance Report & Call
Dedicated Account Manager
Blog Topic Suggestions
Blog Creation 4
SEO Strategy Custom
Comprehensive Keyword Research
Competitor Analysis
Full On-Page Optimisation Review
Web Development Support (For necessary website changes)
*Prices excl. VAT for our UK clients

SEO Jumpstart Package

You’ve launched your website! Now, let’s think about SEO. An SEO agency like us will think of your website as shop front, and it may look great but if no one walks past there is no point in having a store! Our London SEO Jumpstart package serves as a strong introduction to the world of Search Engine Optimisation. This one time fee will help you start your SEO journey, with all the benefits of an SEO agency behind you to support you.

£699* one time fee
  • Keyword Research
  • Install Google Analytics
  • AI Search Optimisation (LLM Setup)
  • Create XML Sitemap
  • Add ALT Tags
  • Meta description and Title creation
  • Add Location to Google Maps
  • Add Business to 3 Local Directories
  • Install All-In-One-SEO Plugin
  • Rename Page URL's
  • List of Content Improvements
*Price is based on a 5 page website. Additional pages are £140 each. | Prices excl. VAT for our UK clients

How We Do SXO: Where Nerds and Strategy Collide

At Nautilus Marketing, we base SXO strategies on real user behaviour, technical audits, and creative content that speaks both ‘human’ and ‘algorithm’.

Here’s how we bring SXO to life

1. Intent-driven keyword strategy

Not all keywords are created equal. We go beyond volume and competition to understand what users actually want when they type something into a search bar. Informational? Transactional? We’ll match your content to their mindset.

2. Landing pages that communicate value

High-ranking content means nothing if your landing page looks like it time-travelled from 2009. We craft sleek, conversion-optimised pages that load quickly, communicate value instantly, and guide users with zero friction.

3. UX audits (technical TLC!)

We run full audits on your site’s user experience; from navigation structure to mobile responsiveness to accessibility. Then we fix what’s broken and enhance what’s working. Fast load times, clean code, intuitive design: This is all good stuff that keeps users happy (and Google impressed).

4. Content that educates, convinces and converts

Our writers are SEO pros and storytelling geeks. That means your blogs, guides, and product pages won’t just tick boxes; they’ll build trust, establish authority, and sound like they were written by you. In tandem with the best UX tweaks, your content will be the glue that sticks the visitor journey together – so let’s make it good.

5. Behavioural tracking and UX testing

Click maps, scroll depth, bounce rates, we can track it all. We are also big A/B testers, comparing layouts, headlines, CTAs, and more to find the combo that turns lurkers into loyal return customers. By finding out what works, and what doesn’t, we can refine every part of the site experience.

6. CRO-infused SEO

SXO isn’t just about visibility; it’s about action and tangible results. We weave in Conversion Rate Optimisation (CRO) best practices to turn your site into a lean, mean, lead-generating machine. Fewer bounces, more business.

TALK TO OUR NERDS!

Schedule an SEO Discovery Call with one of our Nerds!

Ready to Make Search Convert?

If your site ranks but doesn’t convert, or users land on your page and bounce like it’s a trampoline, it’s time for SXO.

Let’s turn those lost clicks into loyal customers. With Nautilus Marketing, you’re not just optimising for search engines; you’re building meaningful, high-impact digital experiences.

Reach out today for a chat. We’ve SXO strategy ideas coming out of our ears. Contact us or book a free discovery call with one of our nerds today.

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