Why is Responsive Web Design SO Important?
To put it short, people access the internet differently to when the internet was first introduced to mainstream culture. Mobile devices, and the rise of their ubiquity, have been a driving factor in this development of user habits and now, according to recent statistics, more than half of all web traffic comes from mobile devices. This means that a significant portion of your audience will be accessing your website from a smartphone or tablet. Without a responsive web design, these users could have a subpar experience, leading to higher bounce rates and lost business opportunities.
These days then, it makes sense that search engines like Google will prioritise mobile friendly websites in their search results. A website that is not responsive – either being too slow to load, or not appearing correctly in the screen dimensions, may find itself in the position of being penalised in search rankings, making it harder for potential customers to find you. Investing in responsive web design can improve your SEO efforts, enhance user experience and boost your bottom line in the long run.