You’ve got a website. You’re establishing your online presence. You’re doing everything you can to drive traffic and grow your business through that website… So why isn’t it ranking? Many businesses have felt the frustration of having a well-designed website that doesn’t show up on search engine results. If potential customers can’t find your website, it might as well not exist. You may be wondering why your site isn’t getting the traffic it deserves, even after investing time and money into creating it.
The answer often lies in on page search optimisation (SEO). Without proper on page optimisation, search engines like Google have a hard time understanding what your pages are about, and your website gets pushed down in the rankings. There are many pitfalls that a business can encounter, but here are some of the most common reasons websites fail to rank:
If your pages take too long to load, visitors will leave, and search engines will penalise you. In today’s fast-paced digital environment, users expect web pages to load almost instantly. A delay of even a few seconds can significantly increase your website’s bounce rate, meaning users will abandon your site before it fully loads. This not only results in a poor user experience but also impacts your SEO. Search engines like Google use page speed as a ranking factor, meaning that slow-loading pages are less likely to appear at the top of search results. By implementing on page optimisation and improving load times through techniques like image optimisation, reducing server response times, and leveraging browser caching, you can ensure users stay engaged and that your website ranks higher in search results.
You might not be using the right keywords or you’re using them in the wrong places, which makes it harder for search engines to match your content with user searches. Keywords play a fundamental role in SEO by signalling to search engines what your page is about. If you’re not using the right keywords, or if they’re placed inappropriately, such as being stuffed unnaturally into text or omitted from key locations like titles and headers, your content will struggle to be found. A well-optimised page uses relevant keywords strategically within the content, headings, meta descriptions, and image alt text. Proper keyword usage helps search engines understand the context and relevancy of your content, increasing your chances of appearing for relevant search queries.
If your content isn’t well-organised or doesn’t answer queries, it won’t rank well. Search engines prioritise content that’s easy to read and navigate. Poorly structured content that lacks clear headings, subheadings, and logical flow makes it difficult for both users and search engines to understand what your page is about. Moreover, content that doesn’t directly address the user’s search intent is less likely to rank well. Well-structured content, broken down into digestible sections, improves readability and helps search engines determine the relevance of your content. Proper on page SEO also involves creating content that answers common questions, providing valuable insights that keep visitors engaged and increase the likelihood of ranking higher in search results.
Missing or poorly written meta titles and descriptions can significantly impact your on page optimisation and how your pages appear in search results. Meta tags serve as a brief preview of your page in search engine results, and well-crafted meta titles and descriptions can dramatically improve click-through rates (CTR). A missing or poorly optimised meta description might cause your page to look less appealing to users scanning search results. Additionally, these tags help search engines understand the content of your page, so neglecting them can affect how your page is indexed and ranked. Well-optimised meta titles and descriptions that include relevant keywords and compelling language can entice users to click, boosting both traffic and rankings.
All of these issues, when identified, point to a need for proper on page SEO optimisation. Without it, your website is unlikely to rank well, no matter how great your products or services are. on page SEO encompasses all the elements that can be directly controlled on your website—everything from content quality, keyword usage, and page speed to meta tags and internal linking structures. By addressing these issues and implementing best practices for on page SEO, you can significantly improve your website’s visibility in search engine results, driving more organic traffic and ultimately boosting your business’s success. Failing to optimise your on page elements can lead to missed opportunities, lower search engine rankings, and decreased visibility in an increasingly competitive online market.
At Nautilus Marketing, we offer comprehensive on page SEO audit optimisation services that address the core issues affecting your website’s performance. Our SEO team of experts will conduct a detailed on page SEO audit, uncovering areas where your website is falling short, and implement a tailored strategy to optimise it for search engines.
On page SEO refers to all the elements on your website that can be optimised for search engines. These include things like:
Content
Is it relevant, high-quality, and keyword optimised?
Keywords
Are you using the right keywords in the right places?
Metadata
Do your pages have accurate and compelling meta descriptions and title tags?
Technical Factors
Is your website mobile-friendly? Does it load quickly? Are there any broken links?
Optimising these elements is crucial because search engines like Google analyse them to determine how useful and relevant content is to users. The more optimised your website is, the higher it will rank in search results.
Our on page SEO services are designed to solve the most common problems holding websites back from ranking higher. Here’s how we approach it:
Our process starts with a thorough on page SEO audit, where we analyse your site’s current performance. We look at page load times, keyword usage, content structure, and metadata. Our team identifies any technical issues that could be preventing your website from ranking.
One of the most important parts of on page optimisation is ensuring that the right keywords are used throughout your site. We conduct detailed keyword research to find out what your target audience is searching for. This includes high-volume, low-competition keywords like on page SEO services and on page SEO audit to help you rank higher.
Once the keywords are identified, we incorporate them into your website’s content, meta titles, and descriptions to ensure search engines understand what your pages are about.
Content is king when it comes to SEO, and on page optimisation is no different. We’ll review your website’s content to ensure it’s relevant, engaging, and optimised for both search engines and users. Our on page SEO services include rewriting sections of your content, adding internal links, and making sure the right keywords appear in strategic places without overstuffing them.
The technical side of SEO is just as important as the content. Our team will ensure your website meets the technical requirements for SEO, including fast load times, mobile-friendliness, and fixing broken links. These changes help improve user experience, which is a critical ranking factor for Google.
Once your website is optimised through our on page SEO services, you’ll notice significant improvements in your online presence. Here’s what you can expect:
1
By optimising your website’s content, keywords and technical elements, you’ll rank higher in search results for your targeted keywords, such as on page SEO audit and on page optimisation. This increases your visibility and brings more potential customers to your site.
2
Better rankings mean more traffic. When your website appears at the top of the search results, more people will click through to your pages. This can lead to an increase in leads, sales, or whatever other goals you have for your website.
3
Part of our on page SEO audit optimisation services includes improving the user experience on your website. Faster load times, easy-to-read content, and mobile-friendly designs create a better experience for visitors, keeping them on your site longer and increasing the chances of conversions.
4
Unlike paid ads, which stop generating traffic as soon as you stop paying for them, on page SEO optimisation provides long-term results. Once your site is optimised, it will continue to rank and attract traffic for months or even years to come.
5
on page SEO is one of the most cost effective digital marketing strategies available. With the right keywords and optimisation, you can drive organic traffic to your website without the continuous cost of paid advertising. While it may take time to see results, the return on investment (ROI) is often much higher than other marketing efforts.
Our on page SEO audit is designed to be thorough, yet beginner friendly. Here’s how it works:
We start with a detailed on page SEO audit to identify where your website needs improvement. This includes checking your current keyword usage, reviewing your content, and analysing technical factors like page speed.
Based on the results of the audit, we create a custom optimisation plan tailored to your business and your website’s needs.
We’ll then implement the changes, focusing on keyword optimisation, improving metadata, fixing technical issues and ensuring your content is structured for both users and search engines.
SEO is not a one-time fix. We provide ongoing support to monitor your site’s performance and make adjustments as needed to ensure you stay ahead of the competition.
Don’t let your website get ghosted in the sea of online competition. With our on page SEO services, you can improve your search engine rankings, increase traffic, and achieve long-term success. Contact us today to learn more about our on page SEO audit optimisation services and how we can help your business grow.
There are plenty of companies offering on page SEO services, but here’s why you should choose us:
Our team has years of experience in the field of on page SEO audit optimisation services, and we’ve helped countless businesses improve their rankings and traffic.
We don’t just find problems—we provide solutions. Our goal is to see measurable improvements in your website’s performance.
You don’t need to be an SEO expert to work with us. We explain everything in simple terms and work closely with you every step of the way.
Our services are priced competitively, and we believe in complete transparency. You’ll know exactly what you’re getting with no hidden fees.
STAY IN TOUCH
Sign up for exclusive offers and nerdy updates
info@nautilusmarketing.co.uk 
020 4513 9344 
