Explainer videos are at the very core of a good marketing strategy, and they are an indispensable tool for businesses/brands hoping to communicate complicated ideas succinctly and engagingly to their target audience. Regardless of what product or service you are trying to market, explainer videos are known to almost always outperform plain text instructions. Moreover, these videos help to speed up decision-making as 80% of customers are found to be making a purchasing decision after they have watched YouTube videos of a particular product.

This article discusses explainer videos and how you can create them easily and within budget using artificial intelligence and screen recordings.

Explainer videos – What are they?

Before we dive into how you can create explainer videos, let’s give you a little background into what they are.

Explainer videos are short, compelling videos that are usually 2-3 minutes in length, explaining or selling an idea/product by highlighting its strengths. You can think of it as an elevator pitch but in the form of a video.

Most brands leverage screen recordings on their website’s homepage and service/product pages as explainer videos to communicate their core offerings.

Simply put, an explainer video should answer the biggest questions your customers might have and clearly describe how your product/service helps them or benefits them.

Please note that explainer videos are not the same as tutorials or how-tos because they do not delve into the technicalities. They just focus on the most important benefits and features of the products/services.

Steps to create explainer videos using screen recordings and AI

Step 1: Create or leverage AI to generate a video script

The script is the most important foundation of an explainer video. You can draft a script from scratch, or if you don’t have time, you can use AI tools to generate scripts for you. When using AI tools to generate scripts, remember to provide specific prompts that cover the goals of your explainer video, brand messaging, target audience, etc. You can even provide additional details like emotional triggers, the level of knowledge of your target audience, your preferred content format, and so on. The clearer your prompts, the better the AI tool can generate a script that meets your specific needs.

Through the use of AI script-generating tools, you can kick-start your explainer video process and save hours that you might have otherwise spent on creating scripts.

Step 2: Record your screen

Now that you have the script in your hand, the next step is to record your screen to capture the necessary footage you want to include in your explainer video. The screen recordings could be about showcasing the navigation flows of your product, presentation walkthroughs, software tutorials, or any other such on-screen demonstrations.

Compared to expensive and complicated video shoots, screen recording is a far more affordable and efficient alternative.It allows you to record video segments as many times as you want without expensive reshoots. Also, screen recording lets you demonstrate actual products or software instead of wasting resources on unrealistic visuals.

Once you have all the screen recordings, you can use an AI-powered editing tool to handle inserting visual assets like music sound effects, stock videos, logos, text overlays, animated motion graphics, and so on.

Step 3: Use AI-powered TTS software to create realistic voiceovers

Successful explainer videos are those that have impactful voiceovers because these voiceovers ensure your message is communicated to the viewers. However, hiring professional voice actors can be expensive. The alternative is to use AI voiceover software, such as Murf.ai. These tools eliminate the headache of delivering high-quality, consistent voiceovers at scale. For example, with Murf.ai, you can create professional voiceovers in multiple languages to ensure your explainer videos are understood across the globe. The tool becomes a British accent generator when you need to publish the video in the UK, or it can generate an Australian accent if you need to explain your products/services to your Australian viewers.

Step 4: Use AI to automatically generate subtitles

You can make your explainer videos more engaging and accessible by adding perfectly synced, accurate subtitles. However, creating subtitled manually would require a lot of effort, and therefore, we recommend using AI-powered solutions that use speech recognition technology to instantly generate subtitles automatically. All you have to do is review the subtitles and make minor corrections if required.

Step 5: Enhance the visuals of your explainer video by adding AI graphics

While screen recordings are more than enough for explainer videos, the competition is tough, and attracting the attention of the audience is a race you don’t want to lose. Hence, spruce up your explainer videos with interesting animations, graphics, and text overlays. You can use AI image generators for this.

Final word

So, there you have it! This is how you can use screen recordings and artificial intelligence to quickly create impactful explainer videos that deliver your message to the viewers.