Paid-per-click marketing, also known as PPC, is a type of marketing that requires you to pay advertisers each time a user clicks on their ads.
If you’re unfamiliar with paid-per-click marketing, think of it as a way to drive traffic to your website or landing page by placing ads on search engine results pages (SERPs), social media platforms, and other websites.
Why is PPC effective for boosting your online presence? It allows you to target specific audiences with laser-like precision. You can choose the keywords, demographics, and even the location of the people who see your ads.
Many marketers today use this strategy to create awareness and boost their online presence.