Search engine optimisation is extending far beyond standard Google search results.
How is your website to adapting to emerging generative search engines such as Chat GPT, Gemini, Claude and Google’s AI Overview?
It’s not a trick question… and if you haven’t paid much attention to generative SEO as of yet, there’s a big plus side – you could soon be welcoming in a new convoy of internet traffic!
The Nautilus Marketing nerds are your generative search experts. We’ll get your online home up to speed with generative SEO, handing you a generous slice of this growing traffic source.
Futureproof your content for the age of AI search engines.
Glad you asked. Generative SEO is also called Generative Engine Optimization (GEO).
It’s seen by some as the next frontier of digital marketing, but in truth, it’s already here. It’s what happens when you stop optimising just for Google… and start optimising for AI models like ChatGPT, Gemini, Perplexity, and all their generative cousins.
To get up to speed with Chat GPT and the rest, it won’t need a huge overhaul. Work with a generative SEO agency that understands the right changes to make. At Nautilus, our generative engine optimisation services are already helping brands get picked up by AI engines and featured in AI-generated responses.
GEO is SEO 2.0, and we’re leading the charge.
What’s in it for you? Why bother with Generative SEO services when standard search still has the lion’s share of the search market? Essentially, the content marketing goalposts have already moved.
Whether it’s ChatGPT and Gemini - or Google’s own generative AI, which now appears at the top of search engine results pages (SERPs) – if people are searching for it, or want an answer to it, there is a huge opportunity for your business.
Here are the benefits:
The basic purpose of generative engine optimisation services is to help your content be found more easily through AI-powered search engines such as Chat GPT and Google AI Overview. So optimising for AI essentially helps you to reach a wider audience. And this audience is likely to grow, because all the signs are that searchers are increasingly relying on AI for information.
Don’t wait too long to make your move. It’s clear to see the advantage of the head start that early adopters of SEO gained. The same is now true for GEO; the opportunity is there to gain a competitive edge by placing yourself at the front of the queue for generative search.
In optimising your site for Generative SEO, you will actually be improving your content. There is a focus on clear, concise and relevant answers to specific queries, in order to be picked up by AI search engines. This won’t only get you more visibility in fast-growing AI platforms, it will also improve the user experience.
If you want to establish your company and website as a trusted source of information, being included in AI responses should be one of your objectives. Being picked out as a source for ‘top line’ information by platforms such as Chat GPT, Google AI Overview and the rest can act as an excellent referral for your brand. That’s why you need generative engine optimisation services.
We’re a London-based full-service marketing agency made up of nerds, creatives, and unapologetic SEO tragics.
We love the weird stuff, the technical stuff, and the “nobody else is doing this yet” kind of stuff. GEO? That’s definitely our jam.
When you work with us, you get:
We’re not here to write a blog and disappear. We’re here to build you a future-proof content marketing system that wins today and tomorrow.
What kind of content can GEO supercharge? We’ve seen huge success in:
Often the key to generative SEO – this type of content on your site can be semantic goldmines for AI indexing. With the wise use of FAQs and helpful glossaries on your website, we can nail those generative AI responses and grab a share of GEO traffic!
Getting cited as the go-to expert in a niche is gold dust for businesses targeting other businesses. With the right kind of content, you can be featured as a trusted source in generative search results, skyrocketing your credentials and attracting the right kind of traffic.
Whether it’s a guide or a ‘how to’ article, long-form content gives us the opportunity to help answer the questions posed to generative AI. As always with GEO, it comes down to improving the answers within your content to these common search terms.
If you are a locally focused business, there is a massive chance to steal the limelight with generative SEO. We can put in place optimisations and content that helps Chat GPT and Google AI answer “near me” and location-specific queries, putting you centre stage when searchers look for products and services in your town.
AI has the ability to recommend products. If you sell any kind of products online, round-up content is an excellent way to position yourself for a generative SEO inclusion. This type of content can be an easy win for ecommerce brands that want to show up in AI recommendations.
Who exactly are we trying to impress here? Not Google’s traditional algorithm – as with SEO - but a new cast of characters: the AI search engines.
These generative engines are the new gatekeepers of information, and here are some of them:
One of the most widely used LLM-powered assistants. ChatGPT pulls from its training data and live web tools (like browsing plugins or data partnerships) to craft answers. It loves structured, well-explained content and if your content is easy to summarise and rich in expert-level context, ChatGPT takes notice - and might just cite you directly in responses.
Google’s AI-powered search feature blends summaries with traditional results. It gives users quick, conversational answers right at the top of the page. It pulls from trusted, well-structured content to generate its overviews.
Google AI Overview is a mini version of Google’s shiny AI engine, Gemini. Gemini is built to merge traditional search results with generative summaries and is deeply tied to Google’s understanding of authority and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). It wants clean, credible, up-to-date content.
This one’s a bit of a wildcard. Known for its transparent citations and source linking, Perplexity values clarity and well-cited claims. It loves well-structured articles and rewards websites that make it easy to trace their facts. It also leans towards academic-style content, so if you’ve got depth and data, this bot’s your friend.
Claude is built with a focus on both nuance and context. It’s great at digesting long-form content and prefers well-reasoned, human-like writing that avoids clickbait and fluff. If your content reads like it was written by an actual expert (hint: us), Claude may use it for sources and citations.
Nope. But it will sit alongside it – and pretty soon, you won’t be able to do one without the other.
Google is already integrating generative AI into its search results, and platforms like Chat GPT Perplexity are growing fast. Users are changing their habits, and if your content isn’t built to feed these models, you’re going to miss out on:
Don’t think of GEO as a replacement for SEO. It’s an evolution of SEO. And it can give you a competitive edge.
SOME EXAMPLES
PRICING
 If you have slightly different needs and would like a bespoke quote, please get in touch |
Entry Level£799 per monthGreat for small businesses wanting to start their SEO journey! 💡 Pay upfront for 6 months and get 1 month FREE! |
Accelerator Level£1599 per monthA fully managed, hands-off SEO solution designed to drive significant growth on Search Engines and LLM's (AI). |
Growth Level£2149 per monthOur premium package, comprehensive SEO strategies engineered to propel your rankings and boost ROI on Search Engines and LLM's (AI). |
|---|---|---|---|
| Target Keywords | 12 | 25 | 40 |
| Foundational Link Building |  | | |
| LLM Optimisation |  | | |
| Brand Mentions | | | |
| Reddit & Quora Mentions | | | |
| Link Building Strategy | | OR Digital PR | |
| Digital PR | | OR Link Building Strategy | |
| Content Optimisation (Includes copywriting) | | | |
| Monthly Performance Report & Call | | | |
| Dedicated Account Manager | | | |
| Blog Topic Suggestions | | | |
| Blog Creation | | 2 | 4 |
| SEO Strategy | Basic | Custom | Custom |
| Comprehensive Keyword Research | | | |
| Competitor Analysis | | | |
| Full On-Page Optimisation Review | | | |
| Web Development Support (For necessary website changes) | | | |
PRICING
If you have slightly different needs and would like a bespoke quote, please get in touch
£799
per monthView Details
| Target Keywords | 12 |
|---|---|
| Minimum 6-month commitment | |
| Foundational Link Building | |
| Link Building Strategy | |
| Digital PR | |
| Content Optimisation (Includes copywriting) | |
| Monthly Performance Report & Call | |
| Dedicated Account Manager | |
| Blog Topic Suggestions | |
| Blog Creation | |
| SEO Strategy | Basic |
| Comprehensive Keyword Research | |
| Competitor Analysis | |
| Full On-Page Optimisation Review | |
| Web Development Support (For necessary website changes) | |
£1499
per monthView Details
| Target Keywords | 25 |
|---|---|
| Minimum 6-month commitment | |
| Foundational Link Building | |
| Link Building Strategy | OR Digital PR |
| Digital PR | OR Link Building Strategy |
| Content Optimisation (Includes copywriting) | |
| Monthly Performance Report & Call | |
| Dedicated Account Manager | |
| Blog Topic Suggestions | |
| Blog Creation | 2 |
| SEO Strategy | Custom |
| Comprehensive Keyword Research | |
| Competitor Analysis | |
| Full On-Page Optimisation Review | |
| Web Development Support (For necessary website changes) | |
£1999
per monthView Details
| Target Keywords | 40 |
|---|---|
| Minimum 6-month commitment | |
| Foundational Link Building | |
| Link Building Strategy | |
| Digital PR | |
| Content Optimisation (Includes copywriting) | |
| Monthly Performance Report & Call | |
| Dedicated Account Manager | |
| Blog Topic Suggestions | |
| Blog Creation | 4 |
| SEO Strategy | Custom |
| Comprehensive Keyword Research | |
| Competitor Analysis | |
| Full On-Page Optimisation Review | |
| Web Development Support (For necessary website changes) | |
You’ve launched your website! Now, let’s think about SEO. An SEO agency like us will think of your website as shop front, and it may look great but if no one walks past there is no point in having a store! Our London SEO Jumpstart package serves as a strong introduction to the world of Search Engine Optimisation. This one time fee will help you start your SEO journey, with all the benefits of an SEO agency behind you to support you.
Keyword Research Install Google Analytics AI Search Optimisation (LLM Setup) Create XML Sitemap Add ALT Tags Meta description and Title creation Add Location to Google Maps Add Business to 3 Local Directories Install All-In-One-SEO Plugin Rename Page URL's List of Content ImprovementsThe generative web is already here. AI search isn’t some futuristic maybe – it’s a right-now reality, and it’s changing how people discover content, brands, and products.
GEO isn’t about chasing trends. It’s about future-proofing your visibility and making sure your brand shows up where people are actually searching.
Let’s build a generative SEO strategy that makes you unmissable in AI-driven search. Whether you’re starting from scratch or scaling existing content, we’ll help you create, optimise, and structure content that can rank and get cited.
Nautilus Marketing – helping brands get picked up by generative search (and also humans, because we still like those too). Get in touch today
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