For businesses to be successful online, they need to establish an online presence that says what the business is on the tin and also speaks to their audience. That’s where digital PR services come into play and why it’s so important as part of the overall marketing strategy.
Digital PR is an approach that utilises online platforms to enhance a brand’s visibility and connect to the modern user while reaching the target audience; resonance is, as always, at the core of Digital PR services. Remember to keep it simple. People buy from people so they just want to see that your business is ethical and reliable and has a reputation fit for its services.
At our London digital PR agency, getting you noticed is what we do best. We specialise in creating and executing effective digital PR campaigns that drive results and complement your SEO efforts.
Simply put, digital PR is when a brand uses online platforms to manage and enhance their reputation. It differs from ‘straight marketing’ in that it’s not about selling a product but rather selling a brand and ensuring the public image being portrayed is one that aligns with the company’s mission and vision.
There’s more personality involved in showing off the humanity behind the brand. Why the business was started, what the mission is, how the business is achieving all it was built for and why its audience should choose that business over other similar ones that could be picked. It could be as simple as the tone of voice used that makes the difference, and that tone of voice needs to then be consistent throughout all the messaging. Digital PR is how that consistency is maintained. Don’t be afraid to show a little personality and get your audience to feel like they know the brand personally.
A digital PR agency in London (like ours) for example, will offer digital PR services that involve taking all of your online channels, such as blogs, social media and news websites. Offline PR are things like print media and events, and the two can work together. However, digital PR services are more cost effective and involve more data driven decisions to generate high-quality backlinks, improve search engine rankings and increase brand awareness.
Brand awareness is important for a long-lasting business because it leaves you top of mind. If the average person thinks of a quick burger, they’re more than likely going to think of those golden arches. When searching for your offering or services, digital PR can make your brand synonymous with trustworthiness in quality, from a product and customer service perspective. It also functions as a way to harvest potential custom later down the road. A potential client may not be ready to hit “buy now” the moment they come across your brand, but they’re already fully aware aware of your business and when they’re ready to confirm that online basket, we’ll do our best to make sure they consider your business over a competitor’s.
DIGITAL PR PACKAGES
Submitting comments to the press for inclusion in Digital Press pieces featuring your expert commentary. We take care of everything; you just wait for the links to come in!
£950
£1,700
£2,000
Our digital PR agency in London begins the process of getting your brand identity out there by understanding your brand, your goals and your target audience. This is an important foundational step of discovery that acts as a cornerstone in every digital PR campaign, ensuring it is tailored to meet your specific needs. We need to know everything about the business (that’s relevant) so we delve deep and leave no stone unturned as we explore your brand’s story, values, and unique selling points to create compelling narratives that resonate with your audience.
You might be too close to your business to notice selling points that make you stand out from the crowd. Fortunately, our nerds are here to bring out all the best features of your brand. There’s always something unique and interesting that can hook a potential customer. It is more cost effective to work with the selling points already present for your audience, than it is to try and win disinterested parties by doing a huge brand overhaul. The blueprints are already here, so together let’s build the structure.
After having a decent grasp of your brand, we work with you to define clear, measurable goals for your digital PR services campaign; whether it’s your aim to increase brand awareness, improve your online reputation or drive traffic to your website, these strategies we have built up are designed to align with and support your overarching business objectives and keep you top of mind within your target audience.
Select a campaign package
Our team will request: headshot, bio, Website URL and Linkedin URL
We will get to work pitching journalists and responding to their requests
You receive the links!
Content is king. It sits at the heart of any successful digital PR strategy. Our team of experienced writers and digital PR services specialists craft engaging and newsworthy content that journalists want to use in their pieces. This ensures we have a high probability of our clients being featured within these publications. By creating valuable content, we can attract the interest of influential websites and journalists, which helps in earning high-quality backlinks and media coverage, helping your brand being recognised in a positive & ‘expert’ light.
Our digital PR agency places high value on our vast network of relationships with key bloggers, and journalists across various industries. With our digital PR services, your business benefits by having access to these relationships to secure media coverage and placements on high-authority websites. By building strong relationships with these influencers, we ensure that your brand gets the exposure and trustworthy seal of approval it deserves.
We believe in the power of data-driven strategies, we are nerds after all. Our digital PR firm tracks pitches sent and coverage secured to measure the success of your PR campaigns. By leveraging these data points, we can track key metrics such as media coverage, backlink acquisition and website traffic, providing you with a comprehensive view of your campaign’s performance.
Our approach in digital PR services begins with establishing clear, quantifiable objectives for your PR initiatives. We then use sophisticated tracking and analytics software to gather real-time data on various performance indicators. This data includes the number and quality of media placements, the volume and value of backlinks generated and fluctuations in website traffic. Our Digital PR services are a great addition to our SEO packages.
By closely monitoring these metrics, we gain valuable insights into what’s working and what can be improved. For example, we can identify which media outlets are driving the most traffic to your site, which types of content resonate best with your audience, and how your social media efforts are influencing overall engagement. This detailed analysis enables us to make informed decisions and strategic adjustments on the fly.
Our commitment to data-driven strategies means that we don’t just set and forget your campaigns. Instead, we continually refine and optimise our tactics to ensure maximum impact. We conduct regular performance reviews, leveraging the insights gained to tweak our approach, enhance targeting, and boost overall effectiveness. This iterative process allows us to adapt to changing trends and market dynamics, keeping your PR efforts fresh and relevant.
In essence, our use of advanced analytics and data-driven strategies ensures that your PR campaigns are not only effective but also continuously improving. This relentless focus on optimisation means better results, higher ROI, and a stronger, more visible brand presence in your industry.
Public relations (PR) is a powerful tool for businesses to amplify their message, build brand credibility, and connect with their audience on a deeper level. By strategically managing communication and crafting compelling narratives, PR can elevate a company's reputation, enhance its visibility, and foster strong relationships with key stakeholders. In today's competitive landscape, effective PR can be the differentiator that propels a brand to new heights.
Digital PR significantly enhances your online visibility by securing placements on high-authority websites and news platforms. Utilising digital PR services not only drives traffic to your website but also improves your search engine rankings, making it easier for potential customers to find you online.
Digital PR services and SEO go hand in hand. High-quality backlinks acquired through Digital PR campaigns boost your website’s domain authority and improve its search engine rankings. This leads to increased organic traffic and better overall SEO performance.
Being featured on reputable websites and news platforms enhances your brand’s credibility and trustworthiness. Consumers are more likely to trust and engage with brands that have a strong online presence and positive media coverage.
Digital PR allows you to reach your target audience more effectively. By securing placements on industry-specific websites and platforms, you can ensure that your message reaches the right people at the right time.
Digital PR and SEO are closely intertwined, and when executed together, they can deliver exceptional results.
Here’s how:
Digital PR campaigns generate high-quality backlinks from reputable websites. These backlinks are a crucial factor in SEO, as they signal to search engines that your website is a trusted and authoritative source of information. This leads to higher search engine rankings and increased organic traffic.
Digital PR ensures that your content reaches a wider audience through media placements and influencer collaborations. This increased visibility drives more traffic to your website and improves its search engine performance.
By earning backlinks from high-authority websites, your website’s domain authority improves. This not only boosts your SEO performance but also enhances your online credibility and trustworthiness.
The media coverage and online mentions generated by Digital PR campaigns increase brand awareness. A well-known and trusted brand is more likely to rank higher in search engine results, as search engines prioritise reputable sources.
Choosing our digital PR agency means partnering with experts who are dedicated to elevating your brand's presence and influence in the digital landscape. Our innovative approach, combined with a deep understanding of media dynamics and audience engagement, ensures your message resonates and reaches the right people. With our strategic insights and commitment to excellence, we transform your brand narrative into compelling stories that captivate and convert.
Our digital PR agency has years of experience in creating and executing successful Digital PR campaigns. We understand the intricacies of the digital landscape and know how to leverage them to your advantage.
We believe that every brand is unique, and so are its PR needs. That’s why we develop customised Digital PR strategies tailored to your specific goals and target audience. By understanding the distinct essence of your brand, we craft bespoke PR campaigns that align perfectly with your vision and objectives. Our approach ensures that every aspect of your strategy, from media outreach to content creation, is meticulously designed to resonate with your audience and achieve your desired outcomes. We focus on creating meaningful connections and delivering impactful results, ensuring that your brand stands out in a crowded digital marketplace. With our personalised touch and strategic expertise, we transform your unique brand story into a powerful narrative that captivates and engages.
From content creation and media outreach to social media management and analytics, we offer a comprehensive range of Digital PR services designed to meet all your needs. Our content creation team crafts compelling narratives and engaging stories that highlight your brand’s unique value and resonate with your target audience. With our media outreach, we ensure these stories reach the right journalists, influencers, and publications, securing high-impact coverage that elevates your brand’s visibility.
Our social media management services amplify your message across various platforms, fostering a vibrant online community and driving meaningful interactions. We meticulously plan and execute social media campaigns that align with your brand’s voice and goals, ensuring consistent engagement and growth.
To measure the success of our efforts, we provide detailed analytics and reporting. Our insights help you understand the impact of our strategies, refine your approach, and maximize your ROI. By offering a full spectrum of Digital PR services, we ensure every aspect of your public relations strategy is expertly managed and seamlessly integrated, delivering holistic and effective results.
Ready to elevate your brand’s online presence? Contact our digital PR agency based in London today to learn more about our services and how we can help you achieve your PR and SEO goals. Our team of experts is here to guide you every step of the way and ensure that your Digital PR campaigns deliver exceptional results.
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FAQ’S
View our FAQs below! If you don't find what you're looking for, drop us a line.
Our Digital PR services are straightforward! Purchase a package, share your bio, website URL, LinkedIn profile, and headshot. Our team then handles everything, securing high-quality links and placements for you.
We offer flexible packages tailored to your needs. Visit our pricing section or contact us to find the package that suits your goals.
Yes, 50% of the links we secure are dofollow, offering strong SEO benefits for your website and boosting your online visibility.
Typically, our process takes between 30-60 days. However, we often deliver quicker results depending on the complexity of your requests.
We work with businesses across various industries, including tech, finance, fashion, and more, tailoring our strategies to your niche for optimal results.
Refunds are only provided if we’re unable to secure placements. Unfortunately, we cannot issue refunds for other reasons, such as changes to your strategy or content preferences.
Absolutely! We’ve secured placements in reputable outlets, including industry-leading publications and niche platforms. Please see our above.
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