Why SEO Migrations are essential when building a brand new website


Your website will inevitably need to be migrated if you’re moving it to another server or platform, redesigning it, or starting it up from scratch. The migration of a website must be done very carefully since if anything is overlooked, there may be a substantial loss in web traffic due to lost search positions. Your recovery plan may take some time to fully kick in depending on how much the search engine ranking signals have been affected.
The good news is that you can avoid all of this by performing an SEO migration whenever you set up a new website!

The Reasons Why You Need SEO Migration

Suppose you have a website receiving a lot of traffic leads conversions and raking high on keywords, ultimately resulting in good organic traffic. Still, you are looking at rebuilding it and giving it a new look. In that case, you definitely need SEO migration because you have seen good results with the content you have on there already.
SEO migration, in short, includes moving all the existing content, which consists of all the text on your website, over to the new website. This is important because the text is what helps you rank high on searches, as it includes the keywords. You can, however, add extra content if you want to, but our advice is always to keep what was already there if it was performing well previously.
Many businesses overlook SEO migration simply because they have never heard of it and do not understand its impact on their website and business as a whole. SEO migration might not be needed in some cases if your keywords are not ranking as high and you are not receiving organic traffic. In that case, you can start from scratch.
However, SEO migration is a must if you have a website that is doing well. Marketing agencies like us at Nautilus will always be cautious of these provisions. We will always run a website through SEMrush to check how well the rankings are doing and traffic and if it is worth doing SEO migration when we are set with the task of migrating websites.

What Are the Main Risks of Not Doing an SEO Migration?

Launching a new website with no SEO migration or SEO understanding will ultimately lead to a drop in traffic and rankings. This will be extremely damaging for most businesses, especially to e-commerce stores with thousands of pages. Even service-based companies can be heavily impacted as they have separate pages of their services as well.
As a full-service agency, we will make sure to check the number of pages you are ranking for first because we know the impact it can have. Web developers, who are not part of a full-service agency, will always overlook these things as they do not understand SEO and only focus on web development and design.

Final Thoughts

SEO migration is definitely something to keep in mind if you are looking to rebuild your website. It will not only save you the headache, but it will also save you a lot of money and potential leads and traffic. Always speak to an SEO agency if you are looking at rebuilding your website, they will be able to advise you best and help you through the SEO migration process.
We hope you have found this blog helpful, and we hope we have saved you from a potential disaster. If you want to find out more, please listen to our Nauti Nerds podcast! Our head nerd Tom talks all things business and marketing tips and tricks and happens to have an episode dedicated to SEO Migrations.


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