For a local business, it is often hard to compete with the large brands online, but if you’re strategic in your approach and have the proper tools, you’ll be able to easily improve your local SEO performance by growing the visibility of your brand and thus increase your sales.
Improving your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Consider this focused strategy as to how to assist you to compete more effectively against larger national brands that have unlimited resources to spend.
By focusing on specific local-SEO to-dos, you can neutralise the advantage of larger brands that routinely optimise for broader keywords and rely on brand recognition, rather than value propositions, to increase traffic.
Here are the top 7 tips for making your local SEO successful: