As the corporate world increasingly focuses on e-commerce and online information, businesses have to adapt and improve their digital presences.
The pandemic, and the increasing availability of technology, has helped to drive a significant investment by companies around the world in digital marketing.
For small businesses with limited budgets, it’s essential that you find ways to maximise your return on investment for your digital marketing and choose cost-effective ways to promote your company online.
Creating a business blog can prove to be an ideal way to promote your business and generate quality leads.
There are plenty of other benefits of blogging for your business, including helping you to announce new products, improving site traffic, funnelling potential customers through the sales process and more.
If you’re trying to reduce costs for your small business, then you could try writing as much blog content as possible in-house.
Alternatively, there are many amazing content writing agencies out there that will create quality, search engine optimised content for you. Many of these agencies charge per 100 words for their content, so you need to work out how long you want your blog post.
Even if you’re writing your content yourself, or getting a member of your team to help, then you should be clear about how long you want your content.
However, how long is long enough for your blog post? That’s the question that content writers like myself receive regularly. Keep reading, and I’ll explain how you should work out how long each blog post should be and what factors influence this.