How Many Words Are Enough For A Blog Post: A Guide

As the corporate world increasingly focuses on e-commerce and online information, businesses have to adapt and improve their digital presences.

The pandemic, and the increasing availability of technology, has helped to drive a significant investment by companies around the world in digital marketing.

For small businesses with limited budgets, it’s essential that you find ways to maximise your return on investment for your digital marketing and choose cost-effective ways to promote your company online.

Creating a business blog can prove to be an ideal way to promote your business and generate quality leads.

There are plenty of other benefits of blogging for your business, including helping you to announce new products, improving site traffic, funnelling potential customers through the sales process and more.

If you’re trying to reduce costs for your small business, then you could try writing as much blog content as possible in-house.

Alternatively, there are many amazing content writing agencies out there that will create quality, search engine optimised content for you. Many of these agencies charge per 100 words for their content, so you need to work out how long you want your blog post.

Even if you’re writing your content yourself, or getting a member of your team to help, then you should be clear about how long you want your content.

However, how long is long enough for your blog post? That’s the question that content writers like myself receive regularly. Keep reading, and I’ll explain how you should work out how long each blog post should be and what factors influence this.

How To Find The Ideal Word Count For Your Next Post

Most readers who clicked on this post probably hoped to get a definitive minimum and a maximum number of words.

Unfortunately, that’s not possible. There is no specific word count for blog post content, as there’s no specific number of words for any website content.

Some digital marketing agencies will state, categorically, that Google will only index blog content of a specific word length or longer.

That is, frankly, nonsense. Google doesn’t have any set word limit for business blog posts: the search engine is more interested in usability and providing readers with relevant, insightful content. If you check out Google’s guide to how its algorithm works, you’ll notice that nowhere is word count mentioned. Instead, the search engine checks the site for usability, relevance and context, so that it can provide users with the best possible answers to their queries.  

Key Factors To Consider When Writing A Blog Post

With this in mind, how should business blog writers work out how long to make their content?

It all depends on the nature of the content and how much information a reader requires. So, if you’re writing an ultimate guide, then your reader is going to expect a complete overview, with pictures and video content as required.

On the other hand, if you’re writing an update on your firm’s new opening hours, then readers aren’t going to want to wade through thousands of words. They want to quickly see when you’re open and be shown where on your site they should go for more information.

So, when you’re writing a blog post, you need to consider:

  • How many subheadings and topics you need to provide
  • Any target keywords and associated terms that are relevant to your topic
  • Who your reader is and how much background information you should provide
  • If you need to add any other media such as images or videos
  • Whether you can include additional Calls To Action or internal backlinks
  • If the content will help you to achieve your digital marketing aims

All of this information will help you to craft a perfect blog post that meets the needs of your target readers.

By focusing on them, you will, by extension, meet the expectations of Google and other popular search engines, which are looking to provide relevant content to their users.

Conclusion

As this article shows, the amount of words in your blog post depends on the topic and the needs of your target audience. Use only as many words as you need without using erroneous terms.

If in doubt, look at how many words your competitors for your main keywords are using in similar blog posts.

Additionally, you should ask for a second opinion and see if they think that your post contains everything it needs or if more should be added.

Ultimately, there’s no set word count for a blog post, but if you use these tips and think like a reader, you should be able to produce interesting content that benefits your business and SEO.

Hannah Stevenson is the Content Marketing Manager and Linkologist for a highly-regarded international link building and technical SEO agency. She’s a former journalist who now runs the firm’s content team and writes high-quality blog content for her clients, so she understands the challenges of working out how long each post should be and what Google looks for in blog posts.

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