Blogging has been around for decades. In the late 2000s and early 2010s, this practice peaked with many companies and individuals regularly blogging on their websites.
As time went on, the medium transformed into vlogs, which is essentially video version of a blog.
So, this ‘late into the game’, you’re probably wondering whether blogging can help your business.
The answer is a resounding yes, and we’ll explain why.
Firstly, before we go into why you should be blogging for your business, we need to back up and cover what the actual point of it is.
The point is simply to offer content on a consistent basis that your audience finds both valuable and informative. So valuable and informative that they can’t stop reading.
When you can get someone to read a 1000-2000 word blog on your site, you’re doing something right. And the customers who read a blog post of that size are FAR more likely to purchase something from you.
THAT’S the point. A blog does all the work for you of getting a customer to relate and “buy in” to your brand.
There are many ways that blogging helps your business. Here are the main benefits to keep in mind.
Blogging increases your SEO so long as you are providing helpful, valuable, up-to-date content on a consistent basis. There are many factors that go into SEO, not just writing blogs, but the regular posting of blog posts should be considered the cornerstone of your overall SEO strategy.
When your SEO improves, your organic traffic increases along with it. And so long as your content is good, users will read until the end, resulting in a higher Dwell Time for your business. Dwell Time is another metric used by Google to figure out how valuable your site is for its audience.
So it all links and serves to continue improving your business’ SEO standing. Customers find your site, stay and read until the end, so Google serves it to more users. They do the same, and then before you know it you’re climbing up the search engine page results (SERPs) and experiencing exponential growth.
All while converting the users that found you along the way (so long as your content is good).
When blogging on your site, you’re likely to have about 500-1000 words on average for each post.
When you’ve got these blog posts, that’s not the end of the content! You can actually repurpose this into shorter social media posts across the profiles you have, or even turn them into emails to your potential and pre-existing customers.
By getting a good amount of blogs set up, you’re covering yourself to keep up with consistently publishing content across all of your channels, not just your site.
As we said before, if you can get customers to read through a 1000-2000 word article you’re onto a winner.
But why exactly is that?
Well, aside from increasing your dwell time, you’re also building trust with your audience. Would you read a large blog article from a brand you didn’t trust? Exactly.
People buy from people. This is only becoming truer as time goes on. So by building trust with your audience, you’re ensuring that you not only remain at the forefront of their mind, but are increasing the loyalty amongst your customer base
Blogging can help your business in multiple ways, but we’ve covered the most important ways here.
You should definitely be using blogs for your business even in the modern era. But, it is important to remember that blogging is only one aspect of your business’ marketing strategy, and while it can (and should) be a core pillar of your content strategy, it shouldn’t be the only one.
If you’re looking to start blogging for your business, get in touch today!