5 Instagram Themes To Make Your Feed Stand Out

Instagram Agency

If you want an attention grabbing Instagram feed, try implementing any of these themes on your profile…

With brands valuing their social media profiles as highly as their website, and the rise of mega and micro influencers, it’s becoming more and more of a challenge to stand out from the crowd on Instagram.

It’s important to remember that whenever a user lands on your profile, their initial impression will be the decider in whether they scroll down or click on your individual posts.

Often, planning an Instagram theme is overlooked when building and maintaining a successful account. However, it plays a huge part in helping you grow your following and be successful on Instagram.

Instagram Theme #1: Consistent Colour Palette

If you look at many popular accounts, you will notice a similar colour theme across all their content. The colour scheme may gradually change overtime, but the key point here is consistency. A consistent colour palette will automatically present your feed in a cohesive way, and enhance the overall aesthetic of your profile.

See the difference between the two Instagram feeds below — the one on the right is cleaner and more satisfying on the eye, while the one on the left looks messier and inconsistent in comparison:

There are many ways to execute an Instagram colour palette theme, and it doesn’t have to be as disciplined and uniform as the one above.

You can post content which always contains an element of the same colour, or photos with predominant colours that complement one another:

Instagram Theme #2: Grid Tile Effect

A strategy that a handful of brands and influencers use is creating a larger image or design on their Instagram feed out of their individual posts.

This can be highly impactful when you land on a profile, and definitely encourages users to scroll and explore the content.

The important thing to remember with this Instagram theme, is that the individual posts are still relevant on their own. This way they still make sense in your followers’ feeds if they haven’t yet clicked on your profile.

A great example of this kind of Instagram feed is music festival Kala…

This Instagram theme adds another layer of creativity to your feed, and the possibilities for unique and impressive designs are endless.

Remember, in order to maintain the grid tile pattern, you will always have to post in groups of 3, otherwise the whole design will shift out of place.

A grid tile pattern Instagram theme therefore requires a lot of planning and discipline, so is not for the faint hearted! However it will definitely help you stand out from the crowd.

Instagram Theme #3: White Borders

Another way to create a stand out feed is by placing your photos and videos in white borders or frames to create a pattern.

This became a common trend back when Instagram only supported square posts, as a hack to not have to crop your portrait and landscape posts! Now it is simply a thematic decision to make your Instagram feed look more like a photo album or brochure.

Again there are a number of ways to implement white borders, whether it’s small squares, portrait, landscape, or a mixture…

Instagram Theme #4: Black & White

Consistently posting in monochrome is another way to maintain a cohesive Instagram theme. This is great for photographers and creatives to showcase their work and create a moody theme.

Instagram Theme #5: Flat Lay

Flat lay photography is huge on Instagram, especially in the restaurant world. Themes don’t just have to be about colours or patterns, but can also be created by using a consistent style of photography.

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Instagram Feed

Plan Your Instagram Theme With A Feed Grid Planner

When it comes to planning your Instagram feed and maintaining a consistent aesthetic, it’s important to know what your feed will look like before you publish your content, so you can ensure:

  • Colour palette cohesion
  • Even variety of content
  • Posts do not clash

Using a grid preview tool when planning your Instagram feed also carries the advantage of being able to quickly switch the order of your content around in your feed and figure out what looks best.

This is particularly valuable if you are using different content types or colours to create patterns with your post tiles, for example putting a quote image in every third tile, or creating a checkerboard effect.

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